This list is both later and longer than recent posts, but the quality of thought and writing is extremely high
Seth Godin on things the New York Times could have done to stay ahead in the digital environment. While hindsight is a wonderful thing, and while every successful online venture is greeted by many more failures, the post does indicate the benefits of being a forward thinking organisation that is willing to adapt. Ultimately, it is not about running a newspaper but building ideas.
I also liked Mitch Joel‘s post on “Trading analog dollars for digital pennies”, which lists six reasons why traditional companies are struggling. It is a painful adjustment as industries with high barriers to entry are opened up to anyone with a domain name and some spare time, but it is an adjustment that is vital to survival.
On a sidenote, as marketing budgets get cut, it will be interesting to note whether there will be a shift in distribution between traditional and digital. In times of uncertainty, people tend to fall back on tried and trusted methods, so the online world may temporarily retreat.
I enjoyed this interview with Bethany Klein on the subject of music and advertising. She is writing a book on the subject and, in her view, advertising is replacing the record label as middleman between artist and fan.
And to sum up this section, the Satir model of system change argues that a transforming idea at the moment of chaos can push organisations onward to the next level
Social media innovations
“This Book Will Be Famous” – passed around from famous person to famous person, before being auctioned off for charity. A great idea taking social media properties into the real world.
Zeus Jones has a gift selection site, that can be filtered on elements such as price and gender.
The New York Times has a fascinating article on how crowdsourcing is being harnessed to improve the Netflix rating/recommendation system. There is a prize for the first group to improve the system by 10% yet competitors are collaborating with one another to get closer to the goal. The biggest challenge to overcome is the Napoleon Dynamite problem – a cult film that is particularly divisive.
Fox’s take on moving content online (Newteevee). To my mind, the move from single to multiple distribution models is one of the biggest challenges of online video.
Roo Reynolds has written a fairly comprehensive list detailing ways in which one can enjoy online video socially (from backchannels to blogs)
A fascinating conversation with a couple of advertising guys, who riff on ideas to take traditional properties into the digital sphere. Facebook overalls and Katie Couric will never be the same again. (New York Times)
Three youth marketing strategies on mobile phones that actually work – creation, communication and customer service are key
Other blog-related posts of interest
Bruce Schneier has a thought-provoking post on ephemeral conversation. Today’s children are growing up in an environment where every action and interaction is recorded – very little is now being lost in the ether (which is both good and bad)
From the archives, a New Yorker profile on Shopsin’s General Store – a restaurant with hundreds of choices and a unique attitude to growth and customer service
Miscellaneous posts of interest
A profile on Jason Rohrer – a video-game artist (Esquire)
The database of a music fan that has been to 5,000 gigs over the past 35 years
Fimoculous is starting the aggregation of all lists of 2008 – well worth bookmarking