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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Links – 16th November 2008

Aside from my holiday in July, this is the first week in 9 months of blogging here that I have been unable to blog on two separate days. Quantity versus quality issues aside, I’m quite pleased with this return.

The links below are slightly more varied than recent weeks:

Peter Kim’s 22 step social media marketing plan is a fairly comprehensive overview of the options available, with some notable examples (Mashable)

Idris Mootee’s brief history of modern advertising

An interesting conversation between three editors on the past, present and future of magazines and the role design plays in them (Mag Culture)

How far into reality can transmedia campaigns permeate? – A nice thought-piece from Desado

The four models of free (Long Tail)

The hoaxers that convinced the American media that they were behind the leaks from the McCain camp (NY Times)

To coincide with the release of Outliers, there have been many profiles on Malcolm Gladwell published/reissued recently – this one from NY Mag is probably the best I’ve read

The New Yorker has a fascinating article on how MRI scans are being used to search for the root causes of psychopathy

The common wisdom of stretching before exercising may be wrong (NY Times)

The 10 most irritating expressions in the English language – I use two of them so, at the end of the day, I absolutely have room for improvement (Wired)

Interesting profile of Matthew Freud and Elisabeth Murdoch – London’s power couple of media? (Guardian)



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