Following on from their (very useful) Social Media tracker, Universal McCann have released some follow up research entitled When did we start trusting strangers?
(RSS Readers – you may have to click through to see the slideshare presentation)
It explores the influence that we wield online, and how consumer generated content – whether blogs, reviews or comments – affect our purchase behaviour.
It is well worth checking out, and I completely agree with their conclusions.
Everyone matters and brands have to embrace these new forms of communication to reach out and interact (openly and transparently) with their current and potential customers.
The word conversation is horrendously overused but there is a huge amount of chatter out there. It is far better to be a part of it than it is to look in from the outside or – worse – ignore it.