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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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The internet lasts forever*

* Well, unless the Internet Archive and the mirror at the Library of Alexandria both melt down.

I’ve been crazy busy the last week, hence the lack of real updates. So, a quick observation and a couple of jumbled thoughts to keep things ticking over here (as you may tell from my archive, I fall more into the “post often” than “post well” category – my blog is a work in progress collection of unedited thoughts and observations, rather than the finished article (so to speak)).

My observation is thus:

In the month of July, according to Comscore, the 95th most popular domain in the UK – with almost 2m unique users and 10m page impressions – was… Geocities.

My first thought was – huh? Geocities is still going?

After visiting the site, I can see that it still functions. Barely. But it has seen better days.

Yet it is still there. And still collecting more traffic than asda.co.uk, travelsupermarket.com and hmv.co.uk – the 3 sites directly below it in the July rankings.

Site owners rarely pull the plug online – though hosting companies might. What we publish online lasts forever. From Google Cache to the Wayback Machine via tools I am not savvy enough to know about, we will always have a digital footprint.

And that footprint will soon become footprints. I must have created a hundred site profiles over the years using a variety of pseudonyms. Most of those are collecting dust in various corners of the Internet. Ghost-towns are alive and well. But only in terms of users – not necessarily visitors.

But one day. whether it is through Open ID, Friendfeed or whatever interoperability that Google decide to bless us with, we will eventually become joined up.

Do I want that link to the past? Things I publish under the curiouslypersistent name (or derivatives thereof) form part of a coherent persona. Do I want that to be linked to things I have forgotten about and things I would rather forget from my past that are completely contrary to who I am now?

I notice that some of the newer sites allow you to change your username. This can allow one to align their personal brand by porting over to a new name and removing certain content. But just because it no longer exists in the current doesn’t mean that it isn’t there. And if a prospective employer decided to carry out a thorough online sweep of an interviewee?

Can there truly be a separation from work and life? Business and pleasure? Church and state?

The Internet is always on. And there is no escape.

sk

NB: As a sidenote, I am planning to redesign this blog. When I finally get around to it, I will be incorporating feeds to my other online footprints.

Image credit: http://www.flickr.com/photos/deia/

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