Another shorter list. Rather than my getting more clinical in pruning bookmarks, I believe the main reason is that the Internet gets a bit quieter in August (and I’m posting this earlier in the week).
Seth Godin upsets direct marketers – by suggesting that if we click ads on sites we like, we can up-end the status quo and marketers are forced to improve conversion rates. I disagree with it – if I’m clicking through with no intent to purchase, then a snazzy landing page or a special offer isn’t going to change my mind. But an interesting thought nevertheless
Age Concern are looking to reclassify the silver surfer with research findings from Equi=media – I agree that 55+ is an impossibly broad target, but then does the same thing not also apply to 16-34s, ABC1s or housewives? However, I do concede that they are an overlooked market, and the study does contain some useful statistics
Nike have admitted asking the Chinese government for details on a blogger who posted what Nike insists are false claims regarding Liu Xiang pulling out of the Olympics – I’m not sure where I stand on this. If it were written in print, Nike would no doubt sue. But anonymity is currently a right of bloggers, and privacy should not be co-opted after the event.
What Facebook’s engagement activity means to brands – as always, an informative summary from Jeremiah Owyang. Personally, I’m not liking the fact that I’m getting brand gifts from people who I’d previously marked as spammers. I assumed that had blocked them from sending me invites and gifts. Unless the price is right, I guess.
Will crowd-funded journalism take off? (NY Times) I think not – there will be too much conflict between editorial independence and proprietor opinion/interference, no matter where the delineations occur
The BBC iPlayer is going to offer series-stacking (press release) – great from a consumer perspective, but it will be interesting to see whether Ofcom has anything to say about it
Pixlr looks like a very good in-browser Photoshopesque image editor
Youtube sunshine – profane comments are replaced with a touch of sunshine
The Orwell Diaries – updated in real-time, 70 years after the original entry
Ubiquity – a new, intelligent, add-on in Firefox that interprets an instruction and takes the appropriate action. A bit like Google Calendar. So, if I typed “Twitter I’m playing with Ubiquity”, the programme would upload that Tweet to the system. Looks incredible.
Recom.me – a Twitter tool that sends you music recommendations based on the artist you Tweet to it
Photos that changed the world – awesome collection of history-defining images (EDIT: Link fixed)
A Freakonomics look at Usain Bolt and other sports records, and how they relate to a normal distribution curve. The title says it all – Usain Bolt isn’t normal
A fantastic graphic showing athletics world records over time (NY Times) – you can see that there was also a brief period in the 1960s where the average speed of the 200m record was quicker than that of the 100m record
An interactive map of history’s great journeys (Good Magazine)
This week my double recommendations go to What Facebook’s engagement activity means to brands, Pixlr, Photos that changed the world, Ubiquity and A fantastic graphic showing athletics world records over time