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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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I can now learn all about marketing

marketing by paul baines, chris fill and kelly pageOUP kindly donated a couple of signed copies of their new title “Marketing” to a competition held by Research Talk.

I was fortunate enough to win a copy, which I have just received. It is a large, colourful introduction to marketing, split into bitesize sections and aimed at students and interested parties alike. I definitely fall into the latter category and look forward to reading through the many case studies included.

Ultimately, I will review the book fully on this blog, but as the book is over 700 pages and as I’m going on holiday for a fortnight next week, it may take me a while…

sk

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