I can now learn all about marketing

OUP kindly donated a couple of signed copies of their new title “Marketing” to a competition held by Research Talk.

I was fortunate enough to win a copy, which I have just received. It is a large, colourful introduction to marketing, split into bitesize sections and aimed at students and interested parties alike. I definitely fall into the latter category and look forward to reading through the many case studies included.

Ultimately, I will review the book fully on this blog, but as the book is over 700 pages and as I’m going on holiday for a fortnight next week, it may take me a while…

sk

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Links – 27th June 2008

Selected links from my del.icio.us feed:

Blog-related

danah boyd’s research on social networking sites

Questions about target audiences for newspaper websites (Guardian) – a more coherent and focused article than I managed here, where I raised several questions about the measurements and content for newspaper websites

Collection of podcasts and videos on the future of journalism (Guardian) – an excellent collection here. Kudos to the Guardian for the excellent quality of guests and debate.

Marketing wheel of misfortune (Armano) – a fantastic post of aspects to avoid/be wary of in social marketing

Photos are being taken from Flickr and sold on eBay (Guardian)

Colour psychology in marketing (Branding Strategy Insider)

Why USPs are still important (Branding Strategy Insider)

Traditional media not dead yet (New York Times)

How is the Internet changing literary style? (Steamthing)

Modelling the real value of social networks (Techcrunch)

The Petabyte age (Wired)

40% of viewing of the Mighty Boosh is done via the iPlayer (Guardian)

The power of consumer generated reviews (Amazon reviews of an overpriced product)

Is this the future of TV? (Mobayboy)

Dan Rather says American journalism is in crisis (Adbusters)

Will the Beatles be the next Guitar Her/Rock band expansion pack? (FT)

Random

Profile on Nelson Mandela (More Intelligent Life)

Graph Jam – excellent site where pop culture is displayed in graph format 

Will killswitches become standard features on technology? (Wired)

Rich people spend more time working (Washington Post)

10 breeds of inner boss (Any Wired)

The 20 most powerful celebrity makers (Observer)

Best desktop media players (Lifehacker)

Outcomes from all Mythbusters episodes

Photoessay of poverty in India (DeviantART)

Literature condensed to 3 lines or less (McSweeney’s)

Internet Movie Car DataBase

The life journey of a tick (Slate)

Custom receipt maker – for all those expenses needs

19 cinematic scene stealing cameos (AV Club)

I would particularly recommend

Blog-related: danah boyd’s research on social networking sites, Questions about target audiences for newspaper websites, Collection of podcasts and videos on the future of journalism and Marketing wheel of misfortune

Random: Graph Jam, Outcomes from all Mythbusters episodes and Literature condensed to 3 lines or less

sk