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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Difficult is Worth Doing Redux

My doubts over the longevity of Honda’s campaign have largely been dispelled by the content displayed on the campaign blog.

The 90 second spot looks great, and I’m now more convinced that the outdoor and print will complement the campaign. I’m still not sure whether a 30 second spot can effectively convey the link between the car and the skydive, but this is where the online element can come into its own.

It looks like more awards may well be coming Honda and W+K’s way.

Incidentally, this sad news shows just how difficult the jump was.