Kinder Bueno

Example of good marketing: I signed up for a competition with Kinder Bueno last year that involved giving my contact details. Today, I got sent 2 little Bueno eggs in the post. A small gesture, and one that isn’t all that unusual. But one that was unexpected and appreciated.

Kinder Bueno eggs

Example of not-so-good marketing: While it is important for the eggs not to be damaged in transit, there seemed to be an excess of packaging (though I suppose that makes it no different to the entire Easter egg market)

Verdict: Good effort – 8/10

sk

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