Tactics vs. Strategy

Photo by http://www.flickr.com/photos/phrenologist/

Admittedly, the brand seems to be marketing itself at the more tawdry end of the spectrum already but really, how is this a good idea? Five minute of buzz for a lifetime’s association.

Unless of course, it is purely PR in the manner of the Vicky Botwright thong debacle. And that is almost as bad.

sk