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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers

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Tactics vs. Strategy

Posted on March 18, 2008 by Simon Kendrick

georgi vodka bus ass
Photo by http://www.flickr.com/photos/phrenologist/

Admittedly, the brand seems to be marketing itself at the more tawdry end of the spectrum already but really, how is this a good idea? Five minute of buzz for a lifetime’s association.

Unless of course, it is purely PR in the manner of the Vicky Botwright thong debacle. And that is almost as bad.

sk

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