Would you compromise on your TV picture?

A project I recently worked on looked at the concept of IPTV and web-enabled TV services. It was a great project that, since it was commissioned and thus proprietary, I sadly can’t go into details on. However the issues involved are fascinating, and pose some difficult questions for companies looking to operate in this space.
Background
Traditionally, [...]

Online video working with TV

Far from being a replacement to the traditional broadcast model, online video acts as a strong complement. Online video can be used to increase both reach and frequency, and the highly immersive environment offers multiple benefits.
2008 was a watershed year for online video. Ever faster and more reliable broadband connections are improving the online experience, [...]

Links – 21st November 2008

My top 10 reads of the past week:
1. The Times published an absolutely fantastic article looking at neuroscience and how we can improve our brain performance. The writer pays short shrift to the DS Brain Training activities, for the sensible reason that this rewards recognition and repetition over learning. While we do not yet know [...]

The four types of Online Video – which is best to advertise around?

This has been something I’ve been pondering for some time. It is still a work in progress, and feedback or suggestions are welcome.
I believe that online video can be categorised into four broad categories:
Reference – Largely, this is the how-to guides such as Videojug which relay advice and practical tips. They will have a steady, [...]

Public accepting of advertising supporting free online video

New data from Ipsos MediaCT in the United States shows that the public are largely accepting of the ad-supported online video model.

Over four in five online video users think that it is reasonable to include advertising on full length TV programmes. To me, this is expected but what I did find surprising is that almost two thirds [...]