Why advertise around online video?

I was recently asked to summarise the reasons to advertise around online video. I came up with four broad factors:
1. User Experience

Users are actively choosing to watch a clip
Adverts generally can’t be fast-forwarded
Ads can be interactive
Ad breaks are shorter than TV and so spots have a greater chance of standing out
Online is a [...]

Buying online advertising alongside TV

Over the last few months, I’ve visited a lot of media agencies (nearly all of the bigger ones) with my presentation on online video on demand.
The overwhelming theme that has emerged from the presentations is that there is very little information on VOD out in the market, and that agencies are desperate for knowledge on [...]

The four types of Online Video – which is best to advertise around?

This has been something I’ve been pondering for some time. It is still a work in progress, and feedback or suggestions are welcome.
I believe that online video can be categorised into four broad categories:
Reference – Largely, this is the how-to guides such as Videojug which relay advice and practical tips. They will have a steady, [...]

Online video: Today and tomorrow

Photo by http://www.flickr.com/photos/blake/
MediaGuardian reports that the BBC iPlayer is seeing significant growth while ITV.com has been left “trailing”. This isn’t necessarily a bad thing for ITV, nor the other commercial broadcasters. In this situation, a smaller piece of a bigger pie is better than a large piece of a small pie. With new and emerging [...]