“All you can eat” offers

I’ve been thinking about subscription models recently – specifically unlimited usage models.
It isn’t right for all business or all sectors, but generally they seem a good thing. Service industries, for instance, would struggle to cope with an increased demand without a commensurate increase in revenue. And premium good sellers would be reticent to participate in [...]

Green button advertising approaching launch

Channel 4 have announced that they are going to be marketing upcoming shows through the green button service on Sky. Sky’s own forays into green button – originally planned to launch last summer – are imminent.
The green button service is an interactive feature whereby viewers can bookmark content as they view (in real time or [...]

Online video working with TV

Far from being a replacement to the traditional broadcast model, online video acts as a strong complement. Online video can be used to increase both reach and frequency, and the highly immersive environment offers multiple benefits.
2008 was a watershed year for online video. Ever faster and more reliable broadband connections are improving the online experience, [...]

Could targeted ads work on TV?

I’ve been exploring the concept of targeted advertising on television. Loosely defined, it is the ability to purchase advertising space against a diverse array of groups that go beyond the traditional trading audiences.
This post accumulates the background information I’ve collected on the topic and speculation (mostly mine) on how theory may become reality.
Because it is [...]

Keeping up with catch-up

I don’t own a DTR (it is a heritage from working with Digital UK in the past that I persist with that name, even though most people I speak to use PVR) or DVD Recorder, and my VCR only works when the TV is turned on (it is a combo). I also happen to spend [...]

Buying online advertising alongside TV

Over the last few months, I’ve visited a lot of media agencies (nearly all of the bigger ones) with my presentation on online video on demand.
The overwhelming theme that has emerged from the presentations is that there is very little information on VOD out in the market, and that agencies are desperate for knowledge on [...]

Moving TV content online complements; it doesn’t cannibalise

Image credit: http://www.flickr.com/photos/28481088@N00/
My opinion is not as dogmatic as the title of this post might suggest, but on balance – for most shows, most of the time, at this point in time – the benefits of moving content online (both the original broadcast and additional material) outweigh the drawbacks.
1. Is there a link between the [...]