Posted on November 20, 2008 by Simon Kendrick
Paul Isakson has revealed himself to be the brains behind the Don Draper profile on Twitter (for those unaware, Don is the central character in the AMC drama Mad Men – set at an advertising agency on Madison Avenue in 1960). Its popularity inspired others, and before long virtually the entire roster of characters (if [...]
Filed under: Marketing, social software, user generated content | Tagged: branding, don draper, mad men, social media, twitter, ugc, user generated content | 1 Comment »
Posted on August 4, 2008 by Simon Kendrick
The video above – Dr MIchael Wesch’s Anthropological Introduction to Youtube – has, at the point of writing, received over 112,000 views. It was uploaded just over a week ago. Not bad for a 55 minute video
The author has past form. A previous video of his – the Machine is us/ing [...]
Filed under: Television, user generated content | Tagged: distribution, mass media, michael wesch, user generated content | Leave a Comment »
Posted on April 23, 2008 by Simon Kendrick
The Dilbert website has undergone a redesign, and now incorporates a web2.0 element. What should have been a successful launch has been mired in criticism. Change, and especially a radical overhaul, will always attract dissent from some quarters, but Scott Adams et al made some basic mistakes which have spoiled the new look.
I really like [...]
Filed under: internet, social software, user generated content | Tagged: dilbert, mash ups, scott murray, user generated content, web2.0, website redesign | 2 Comments »
Posted on February 20, 2008 by Simon Kendrick
Photo taken by http://www.flickr.com/photos/rooreynolds/
I think that this is a brilliant idea for a campaign.
To promote the Rodcheko exhibition at the Hayward, enthusiasts are invited to submit their own photos taken from unusual perspectives (a Rodchenko trademark) with the best broadcast on the Hayward website.
Simple, relevant, inclusive and – most importantly – fun. Top marks to the [...]
Filed under: Viral campaigns, user generated content | Tagged: hayward gallery, photography, rodchenko, user generated content, viral, web2.0 | Leave a Comment »