Return on conversation

EDIT: As has been pointed out, I made a rather embarrassing miscalculation in the original post, which made me seriously underestimate the CTR. I evidently need to evaluate my quantitative credentials
My previous post on conversation monitoring was tweeted and retweeted by several individuals. Firstly, I’m grateful that people both read this blog and are motivated [...]

Crowdsourced consumption and product development

We are all consumers. We choose what to consume. But we also choose how we consume it.
This may be completely different to how the inventor anticipated, or expected, usage. It is the law of unintended consequences.
Contrary actions may prevent a product or service succeeding. But equally, an innovative use that builds on the original concept [...]

Links – 8th February 2009

I know it’s overkill, but the snow excitement is yet to abate. I didn’t create this snowman, but he is so exceptional that he deserves all the publicity going.
Picture by me
Anyway, things I would recommend reading include:

Live | Work have an absolutely brilliant post on Service Thinking – a must-read

Umair Haque’s Smart Growth Manifesto proposes [...]

Links – 9th January 2009

Enjoy your Friday
Products

Jon Canter rants against the rise of personalised copy on product packaging. “We’re the couple who love to make crisps.” It sounds like a personal ad in Snackmakers Weekly: a couple seeks another couple who also love to make crisps, in the hope of meeting up in a car park in Colchester. (Comment [...]

Links – 22nd December 2008

This post is part 1 of 2, and they will effectively be my only link updates for December. A shame considering I kept the updates fairly consistent beforehand, but December isn’t the easiest month to keep on top of things – particularly with ATP and illness.
Anyway…
Social media

I’ve been using Twitter a lot more recently – [...]

Slideshare links – 14th December 2008

Winter sickness creates lethargy. Thankfully I’m not this sick – I think it is more a case of being a self-inflicted result of this and this.
Anyway, as it is easier than trawling through a few weeks of delicious links, here are 5 Slideshare presentations on marketing that I have recently read and enjoyed. All are [...]

Matter box’s physical failings

Matter is a joint venture between the Royal Mail and Artomatic. In an increasingly digital world, it is designed to promote the physical through sending people packages of “brands you can hold”.
It is a great example of both permission marketing (click through to a page where you can get the first 4 chapters of Seth [...]

Changes to the blog

This blog is now 9 months old. It has lasted a good 8 months longer than I expected it to, and I am keen to continue. I don’t think I have found my “voice” yet but I have truly benefited from posting – both in terms of the process that goes into formalising my thoughts, [...]

Twitter and Mad Men

Paul Isakson has revealed himself to be the brains behind the Don Draper profile on Twitter (for those unaware, Don is the central character in the AMC drama Mad Men – set at an advertising agency on Madison Avenue in 1960). Its popularity inspired others, and before long virtually the entire roster of characters (if [...]

Links – 16th June 2008

Part 4 of 5:
Technology and social software links
Collection of presentations from the Web2.0 Expo (random($foo)) – a very comprehensive directory containing both videos and slides
10 things to hate about web2.0(Hugh McCloud)
Scaling a microblogging service(Hueniverse) – or How to fix Twitter
Chronology of brands hit by social media(Jeremiah Owyang)
The first Internet disconnection due to piracy is… The [...]