Links – 22nd February 2009

Some of the things I’ve read over the past week and would recommend: There have been some interesting events occurring in London over the past week: John Griffiths went to the NESTA workshop, and Anjali Ramachandran and Eaon Pritchard both went to see Seth Godin speak A thought-provoking article in the Atlantic on the future [...]

Online video working with TV

Far from being a replacement to the traditional broadcast model, online video acts as a strong complement. Online video can be used to increase both reach and frequency, and the highly immersive environment offers multiple benefits. 2008 was a watershed year for online video. Ever faster and more reliable broadband connections are improving the online [...]

Keeping up with catch-up

I don’t own a DTR (it is a heritage from working with Digital UK in the past that I persist with that name, even though most people I speak to use PVR) or DVD Recorder, and my VCR only works when the TV is turned on (it is a combo). I also happen to spend [...]

Why original video content doesn’t perform as well as TV show webisodes

Newteevee have reported that ABC are finding that their original online video content does not perform nearly as well as webisodes of shows such as Ugly Betty. This isn’t a fair comparison. Ugly Betty is one of the biggest shows on ABC; how does traffic for smaller programmes compare to original web content? A clear [...]

The four types of Online Video – which is best to advertise around?

This has been something I’ve been pondering for some time. It is still a work in progress, and feedback or suggestions are welcome. I believe that online video can be categorised into four broad categories: Reference – Largely, this is the how-to guides such as Videojug which relay advice and practical tips. They will have [...]

TV networks selling out-of-home advertising space

Advertising Age reports that “in recent months, the three oldest [networks] — Walt Disney’s ABC, General Electric’s NBC Universal and CBS Corp.’s flagship operation — have set up ventures to place ads on screens that consumers might watch as they fill up at the gas station, hunt for produce in the supermarket or shop at [...]

Links – 3rd August 2008

Since getting back from holiday, I’ve bookmarked a lot of stuff to read. Over the weekend, I finally caught up. At least until the next interruption to my finely honed grazing schedule. Further link posts to appear over the coming days but today Marketing and Media Old media deathrace 5000 (Mashable) – very interesting analysis [...]

Measuring the effects of multiple screen usage

It is common knowledge that as a society, we are multi-tasking more than ever. OTX think we fit 31 hours worth of tasks into a single day, and our lack of down-time is being blamed for our increased sleeplessness. Seeing some of the Childwise Monitor report data emphasised some of the difficulties that this presents to [...]