Mediatel Media Playground 2011

My previous blog post covered my notes on Broadcast in a Multi-Platform World, which I felt was the best session of the day. Below are my notes from the other 3 sessions (I didn’t take any notes during the bonus Olympics session) The data debate Chaired by Torin Douglas, Media Correspondent for the BBC Speakers: [...]

Moving TV content online complements; it doesn’t cannibalise

Image credit: http://www.flickr.com/photos/28481088@N00/ My opinion is not as dogmatic as the title of this post might suggest, but on balance – for most shows, most of the time, at this point in time – the benefits of moving content online (both the original broadcast and additional material) outweigh the drawbacks. 1. Is there a link [...]

Links – 3rd August 2008

Since getting back from holiday, I’ve bookmarked a lot of stuff to read. Over the weekend, I finally caught up. At least until the next interruption to my finely honed grazing schedule. Further link posts to appear over the coming days but today Marketing and Media Old media deathrace 5000 (Mashable) – very interesting analysis [...]

Exploiting the medium to maximize engagement

After raving about The 21 Steps – the first episode (is that the right word?) of the We Tell Stories adventure, I have to say I was disappointed with Week 2′s offering – Slice. It was just too lightweight. The twin narrative wasn’t utilised effectively and the the Twitter feeds were essentially the same text [...]

Why companies should advertise on TV during a recession

There is a depressing article on Brand Republic saying that total TV revenues for May could be down as much as 10%. It says that “the expected May fall comes as clients tighten advertising budgets amid worsening economic conditions”. In light of this, I offer an alternative opinion, and state six reasons why advertisers and [...]

Thinkbox Event – TV & The Brain: How Creativity Wins

Last Wednesday, I attended the Thinkbox event TV & The Brain: How Creativity Wins. The half-day conference explored how psychology plays a role in brand communications and advertising. The argument is that we should be looking towards the emotional and not the rational. As a researcher, this is a challenge. Rational messages are easy to [...]