Posted on March 24, 2008 by Simon Kendrick
Go to part 3 here
Part 4 contains (1) Web 2.0: Capitalising on communities, (2) Closing remarks and (3) My conclusions
Day 2 Session 3: Web2.0: Capitalising on Communities
The final formal session of the conference was also the most fun. There was little particularly relevant to my work, but it is a subject I am interested in [...]
Filed under: events, research | Tagged: city of heroes, derval consulting, gmi, ilx, intrepid consulting, Market research, Market Research Society, mmorpg, MRS, research 2008, research conference, research international, second life, the great debate | 1 Comment »
Posted on March 24, 2008 by Simon Kendrick
Go to part 2 here
Part 3 contains (1) The Big Planning Debate: Is research failing in the boardroom and (2) Guaranteeing a return on investment
Day 2 Session 1: The Big Planning Debate. Is research failing in the boardroom?
And so onto Day 2. To open the session, Vanella Jackson of Hall & Partners introduced a [...]
Filed under: events, research | Tagged: andrew sharp, boom chicka wah wah, bootstrap research, hall & partners, kirsty fuller, lynx, malcom white, Market research, Market Research Society, mesh planning, MRS, peter dann, research 2008, research conference, richard huntingdon, rupert howell, the great debate, vanelle jackson | 1 Comment »
Posted on March 24, 2008 by Simon Kendrick
Go to part 1 here
Part 2 contains (1) Web 2.0: Harnessing the Potential for Business, (2) Honing Business Skills and (3) Pecha Kucha… And that’s why I love market research
Day 1 Session 3: Web 2.0: Harnessing the Potential for Business
This session kicked things off after lunch. It was chaired by Richard Young, who was [...]
Filed under: events, research | Tagged: dan o'donoghue, gregg fraley, harris interactive, illuminas, in-game advertising, malcom gladwell, Market research, Market Research Society, MRS, pecha kucha, publicis, research 2008, research conference, richard young, the great debate, tipping point, TNS, tremor panels, truth consulting, virtual surveys | 8 Comments »
Posted on March 24, 2008 by Simon Kendrick
Part 1 contains (1) Introduction, (2) Welcome to the Great Debate and (3) Ensuring Transformation
Introduction
The 2008 Market Research Society conference was the third year I have attended, and the one I took the most away from. Entitled Research 2008: The Great Debate, the event’s stated aim was to “change business through better customer understanding”, which [...]
Filed under: events, research | Tagged: allan leighton, elizabeth fagan, evo research, harris interactive, marc brenner, Market research, Market Research Society, MRS, research 2008, research conference, the great debate, the inside edge | 2 Comments »
