The persistence of channels

Channels and stations have existed for almost as long as the platforms that host them. Andrew Jerina, writing in this post, believes that channels are a waste of money, given the nature of our on-demand world. The post was in relation to BBC 6Music, and he makes some valid points, but I wholeheartedly disagree that [...]

Five predictions on the future of TV

Scheduled broadcast television will always constitute the majority of viewing The majority of viewing will always be passive Simultaneous social media activity will remain niche – it will primarily be a substitute for when people aren’t physically in the room with you A form of modified Pareto principle will persist (maybe not 80% of viewing [...]

Selective reporting

I like the IAB. They’re nice people, and do good work. I’m even a member. But… Internet overtakes TV to become UK’s biggest ad sector ? No. As I pointed out this time last year, their reporting is a bit disingenuous (click through to see a nice chart – a product of my ability to [...]

Would you compromise on your TV picture?

A project I recently worked on looked at the concept of IPTV and web-enabled TV services. It was a great project that, since it was commissioned and thus proprietary, I sadly can’t go into details on. However the issues involved are fascinating, and pose some difficult questions for companies looking to operate in this space. [...]

Links – 1st March 2009

Firstly, thanks to everyone that read, tweeted and commented upon my previous post on “Research vs Planning”. It’s dispersal backs up Ana Andjelic’s point on how word of mouth spreads through random spikes within overlapping spheres, and not through concentric circles of influence. Reading material from the past week to consider include: Paul Graham’s new [...]

Buying online advertising alongside TV

Over the last few months, I’ve visited a lot of media agencies (nearly all of the bigger ones) with my presentation on online video on demand. The overwhelming theme that has emerged from the presentations is that there is very little information on VOD out in the market, and that agencies are desperate for knowledge [...]

Scheduling online video is a good move

TV Week reports that online video providers are increasingly looking to their TV counterparts for best practice. This is a sensible approach – while the two platforms are different (and should be treated as such) there are plenty of lessons to be learned. Find that advertisers wait for audiences before committing isn’t a major discovery, [...]

Moving TV content online complements; it doesn’t cannibalise

Image credit: http://www.flickr.com/photos/28481088@N00/ My opinion is not as dogmatic as the title of this post might suggest, but on balance – for most shows, most of the time, at this point in time – the benefits of moving content online (both the original broadcast and additional material) outweigh the drawbacks. 1. Is there a link [...]

Thinkbox Event – TV & The Brain: How Creativity Wins

Last Wednesday, I attended the Thinkbox event TV & The Brain: How Creativity Wins. The half-day conference explored how psychology plays a role in brand communications and advertising. The argument is that we should be looking towards the emotional and not the rational. As a researcher, this is a challenge. Rational messages are easy to [...]