Power to the People – new data and the challenges

Universal McCann have just released Wave 4 of their “Power to the People” social media tracker. The public report can be downloaded here or viewed below (RSS readers may need to click through).

Looking through it, there are some curious results from the UK participants in that fewer people are engaging in certain social activities online. [...]

Clay Shirky’s POLIS lecture at LSE

Last night I had the pleasure of seeing Clay Shirky give a lecture entitled Here Comes Everybody: How Change Happens When People Come Together at a POLIS event hosted at LSE. The lecture was part of the promotional tour for the paperback launch of his bestselling, critically acclaimed book of the same name.
This was [...]

Links – 1st February 2009

Part 2 of the Good Stuff, following on from links yesterday to top articles on insights, marketing and advertising, online video and music.
Social media
I haven’t yet read it but I’m sure it is brilliant: danah boyd’s PhD dissertation
The Vitrue top 100 social media brands of 2008 (with methodology included)
Charles Frith provides an excellent case study [...]

Links – 31st January 2009

As Des’ree once bemoaned, “Life, oh life, oh life, oh life”. A hectic few weeks are *fingers crossed* finally over. Rather than just watching the evening news and eating toast in that time, I also managed to read and bookmark some interesting things posted on the internet. Here is part 1 of a two-part collection [...]

Links – 9th January 2009

Enjoy your Friday
Products

Jon Canter rants against the rise of personalised copy on product packaging. “We’re the couple who love to make crisps.” It sounds like a personal ad in Snackmakers Weekly: a couple seeks another couple who also love to make crisps, in the hope of meeting up in a car park in Colchester. (Comment [...]

Links – 2nd January 2009

The year has started off well – I didn’t write 2008 in the subject header.
Social media

The US Air Force has published their “rules of engagement” in responding to blog posts and it makes for a very sensible read. Considerations include transparency, sourcing, timeliness, tone and influence

A Flickr alumnus gives advice on how to grow communities

JP [...]

Links – 22nd December 2008

This post is part 1 of 2, and they will effectively be my only link updates for December. A shame considering I kept the updates fairly consistent beforehand, but December isn’t the easiest month to keep on top of things – particularly with ATP and illness.
Anyway…
Social media

I’ve been using Twitter a lot more recently – [...]

Slideshare links – 14th December 2008

Winter sickness creates lethargy. Thankfully I’m not this sick – I think it is more a case of being a self-inflicted result of this and this.
Anyway, as it is easier than trawling through a few weeks of delicious links, here are 5 Slideshare presentations on marketing that I have recently read and enjoyed. All are [...]

Twitter and Mad Men

Paul Isakson has revealed himself to be the brains behind the Don Draper profile on Twitter (for those unaware, Don is the central character in the AMC drama Mad Men – set at an advertising agency on Madison Avenue in 1960). Its popularity inspired others, and before long virtually the entire roster of characters (if [...]

Links – 31st October 2008

Rather than a lop-sided list, here is a numbered (but unordered) overview of blogs, articles and tools I have enjoyed over the past few days:
1. Iqbal Mohammed asks a very interesting question: Could price become a skeuomorph? This segues in with an interesting point Matt Rhodes made regarding incentives – it changes the transaction from [...]