Legacy effects

Earlier this week Seth Godin blogged about legacy issues. He stated that “The faster your industry moves, the more likely others are willing to live without the legacy stuff and create a solution that’s going to eclipse what you’ve got, legacies and all.” That might be true, but legacy effects are just as prevalent on [...]

The importance of evaluation

The control element is a vital stage in project management, occupying a core position in frameworks such as APIC (analysis, planning, implementation, control). Broadly, it covers two distinct elements – monitoring and evaluation. From my perspective, the latter of these has been grossly overlooked. To some extent, monitoring is the easiest of the two as [...]

Recommended Reading – 8th September 2010

Below is the second part of my series of links, which I strongly suggest you consider reading Gary Hayes gives a fascinating account of how audiences are creating transmedia narratives for themselves, and why they are best positioned to do so Seth Godin provides his thoughts on the foundation elements for a modern day successful [...]

Recommended Reading – 7th September 2010

As mentioned in my previous post, my link updates have returned after a six week gap. Inevitably, there is a backlog of great stuff I’d like to share. Putting them all in a single post would be unwieldy and, to an extent, commoditise the links. As such, I have split them over three posts. The [...]

Customer retention shouldn’t be inferior to business development

New business development is obviously an important part of business. But client retention is integral. It is far more important than new business development in terms of sustainable growth, yet doesn’t always have the prominence necessary to achieve this. In some respects, it is a false comparison since client retention is a form of business [...]

Recommended Reading – 10th April 2010

A few things to read over your Saturday morning coffee (or a coffee at another time. Or a different drink. You get the idea) Chris Heathcote has transcribed a lovely little piece about Londoners queuing, originally written in 1951 Graeme Wood has a thought-provoking piece on artificial scarcity, with regard to both music and the [...]

Links – 22nd February 2009

Some of the things I’ve read over the past week and would recommend: There have been some interesting events occurring in London over the past week: John Griffiths went to the NESTA workshop, and Anjali Ramachandran and Eaon Pritchard both went to see Seth Godin speak A thought-provoking article in the Atlantic on the future [...]

Links – 23rd December 2008

Part 2 of the link update for December, and my final post of 2008 (barring unforeseen events). Media channels Scott Karp at publishing 2.0 channels Seth Godin with his call to arms for the print industry. The market and the internet don’t care if you make money, and the industry needs to adapt if it [...]

Matter box’s physical failings

Matter is a joint venture between the Royal Mail and Artomatic. In an increasingly digital world, it is designed to promote the physical through sending people packages of “brands you can hold”. It is a great example of both permission marketing (click through to a page where you can get the first 4 chapters of [...]

Links – 30th November 2008

This list is both later and longer than recent posts, but the quality of thought and writing is extremely high Changing industries Seth Godin on things the New York Times could have done to stay ahead in the digital environment. While hindsight is a wonderful thing, and while every successful online venture is greeted by [...]