Posted on February 22, 2009 by Simon Kendrick
Some of the things I’ve read over the past week and would recommend:
There have been some interesting events occurring in London over the past week: John Griffiths went to the NESTA workshop, and Anjali Ramachandran and Eaon Pritchard both went to see Seth Godin speak
A thought-provoking article in the Atlantic on the future of TV. [...]
Filed under: links | Tagged: advertising, Advertising Age, Ana Andjelic, Anjali Ramachandran, Bob Dylan, caleb kramer, David Pescovitz, eaon pritchard, faris yakob, john griffiths, Nassim Nicholas Taleb, nigel hollis, online video, Rishad Tobaccowala, seth godin, tom ewing, tv, whitney hess | Leave a Comment »
Posted on December 23, 2008 by Simon Kendrick
Part 2 of the link update for December, and my final post of 2008 (barring unforeseen events).
Media channels
Scott Karp at publishing 2.0 channels Seth Godin with his call to arms for the print industry. The market and the internet don’t care if you make money, and the industry needs to adapt if it is to [...]
Filed under: links | Tagged: adfreak, apathy sketchbook, bad science, foreign policy, futurescape, gareth kay, grant mccracken, le'nise brothers, lewis green, malcolm gladwell, ponzi scheme, scott karp, seth godin, the big picture, tom peters | 3 Comments »
Posted on November 30, 2008 by Simon Kendrick
This list is both later and longer than recent posts, but the quality of thought and writing is extremely high
Changing industries
Seth Godin on things the New York Times could have done to stay ahead in the digital environment. While hindsight is a wonderful thing, and while every successful online venture is greeted by many more [...]
Filed under: links | Tagged: Bruce Schneier, crowdsourcing, digital marketing, links, netflix, new york times, online video, seth godin | Leave a Comment »
Posted on August 27, 2008 by Simon Kendrick
Another shorter list. Rather than my getting more clinical in pruning bookmarks, I believe the main reason is that the Internet gets a bit quieter in August (and I’m posting this earlier in the week).
Blog-related:
Seth Godin upsets direct marketers – by suggesting that if we click ads on sites we like, we can up-end the [...]
Filed under: links | Tagged: age concern, blogging, crowdsourcing, direct marketing, equi=media, facebook, iplayer, links, liu xiang, nike, seth godin, silver surfers, techcrunch, ubiquity | Leave a Comment »
Posted on August 4, 2008 by Simon Kendrick
Part 2 of my link update. These are edited highlights of my delicious (look mum, no dots!) bookmarks, which can be accessed via the link on the right hand side of this blog. If you ever look through those, you will realise why I don’t automate every bookmark to appear here.
And also, I like to [...]
Filed under: links | Tagged: being interesting, blogging, coca cola, geek news, interaction design, seth godin, start-ups, viral marketing | 3 Comments »
Posted on August 3, 2008 by Simon Kendrick
Since getting back from holiday, I’ve bookmarked a lot of stuff to read. Over the weekend, I finally caught up. At least until the next interruption to my finely honed grazing schedule.
Further link posts to appear over the coming days but today
Marketing and Media
Old media deathrace 5000 (Mashable) – very interesting analysis on the future [...]
Filed under: links | Tagged: bob garfield, chris anderson, content marketing, customer experience, long tail, Marketing, media, planning, sega game gear, seth godin, tess alps, thinkbox, tv | Leave a Comment »
Posted on June 14, 2008 by Simon Kendrick
Due to the two ATP festivals last month, I made a conscious effort to take a short break from my link updates. Once the habit was broken, it inevitably became difficult to get back into the groove. Grand Theft Auto and Euro 2008 have not helped matters.
I did toy with the idea of dispensing with [...]
Filed under: links | Tagged: advertising, links, seth godin, branding, richard huntingdon, starbucks, Marketing, surface unsigned, zappos, product placement, planning, conversation, net promoter score, outdoor advertising | 4 Comments »
Posted on April 8, 2008 by Simon Kendrick
Seth Godin posted a typically insightul blog on targeting with respect to Firefox users. His point is that they represent a quarter of his site’s visitors, but half of its contributors and so these “power users” should be treated as priority.
This makes sense. Not everyone is the BBC, whose iPlayer underwent a lengthy gestation where [...]
Filed under: Marketing | Tagged: bbc, behavioural targeting, iplayer, phorm, seth godin | Leave a Comment »
Posted on March 4, 2008 by Simon Kendrick
Photo by http://www.flickr.com/photos/mightymightymatze
As the world and his blog is now aware, the latest Nine Inch Nails album has been released over the Internet, in a variety of formats and prices. Rather pointedly, Trent Reznor remarked, “I’m very pleased with the result and the ability to present it directly to you without interference”. However, the most [...]
Filed under: Marketing, Viral campaigns, internet, music | Tagged: bittorrent, chris anderson, creative commons, emi, free, ghosts I, music, nine inch nails, record labels, seth godin, viral marketing | 8 Comments »