Posted on February 26, 2009 by Simon Kendrick
Image credit: http://www.flickr.com/photos/darkumber/
Preamble
I’ve learned a lot from reading and interacting with various blogs. But something has been bothering me for a while now.
What if it is all complete rubbish?
That’s blatantly trolling and patently not true – I read a lot of fascinating and thought-provoking posts. But the extent to which I should implicitly trust their [...]
Filed under: Marketing, research | Tagged: faris yakob, jeremy bullmore, mark cahill, Market research, media czar, Nassim Nicholas Taleb, pew internet research, planning, richard huntingdon, Rory Sutherland, we are social | 8 Comments »
Posted on December 4, 2008 by Simon Kendrick
Over the last few months, I’ve visited a lot of media agencies (nearly all of the bigger ones) with my presentation on online video on demand.
The overwhelming theme that has emerged from the presentations is that there is very little information on VOD out in the market, and that agencies are desperate for knowledge on [...]
Filed under: Television, online video | Tagged: advertising, online video, planning, Television, video on demand, VOD | 4 Comments »
Posted on August 3, 2008 by Simon Kendrick
Since getting back from holiday, I’ve bookmarked a lot of stuff to read. Over the weekend, I finally caught up. At least until the next interruption to my finely honed grazing schedule.
Further link posts to appear over the coming days but today
Marketing and Media
Old media deathrace 5000 (Mashable) – very interesting analysis on the future [...]
Filed under: links | Tagged: bob garfield, chris anderson, content marketing, customer experience, long tail, Marketing, media, planning, sega game gear, seth godin, tess alps, thinkbox, tv | Leave a Comment »
Posted on June 14, 2008 by Simon Kendrick
Due to the two ATP festivals last month, I made a conscious effort to take a short break from my link updates. Once the habit was broken, it inevitably became difficult to get back into the groove. Grand Theft Auto and Euro 2008 have not helped matters.
I did toy with the idea of dispensing with [...]
Filed under: links | Tagged: advertising, branding, conversation, links, Marketing, net promoter score, outdoor advertising, planning, product placement, richard huntingdon, seth godin, starbucks, surface unsigned, zappos | 4 Comments »
