Posted on March 24, 2008 by Simon Kendrick
Go to part 3 here
Part 4 contains (1) Web 2.0: Capitalising on communities, (2) Closing remarks and (3) My conclusions
Day 2 Session 3: Web2.0: Capitalising on Communities
The final formal session of the conference was also the most fun. There was little particularly relevant to my work, but it is a subject I am interested in [...]
Filed under: events, research | Tagged: city of heroes, derval consulting, gmi, ilx, intrepid consulting, Market research, Market Research Society, mmorpg, MRS, research 2008, research conference, research international, second life, the great debate | 1 Comment »
Posted on March 24, 2008 by Simon Kendrick
Go to part 2 here
Part 3 contains (1) The Big Planning Debate: Is research failing in the boardroom and (2) Guaranteeing a return on investment
Day 2 Session 1: The Big Planning Debate. Is research failing in the boardroom?
And so onto Day 2. To open the session, Vanella Jackson of Hall & Partners introduced a [...]
Filed under: events, research | Tagged: andrew sharp, boom chicka wah wah, bootstrap research, hall & partners, kirsty fuller, lynx, malcom white, Market research, Market Research Society, mesh planning, MRS, peter dann, research 2008, research conference, richard huntingdon, rupert howell, the great debate, vanelle jackson | 1 Comment »
Posted on March 24, 2008 by Simon Kendrick
Go to part 1 here
Part 2 contains (1) Web 2.0: Harnessing the Potential for Business, (2) Honing Business Skills and (3) Pecha Kucha… And that’s why I love market research
Day 1 Session 3: Web 2.0: Harnessing the Potential for Business
This session kicked things off after lunch. It was chaired by Richard Young, who was [...]
Filed under: events, research | Tagged: dan o'donoghue, gregg fraley, harris interactive, illuminas, in-game advertising, malcom gladwell, Market research, Market Research Society, MRS, pecha kucha, publicis, research 2008, research conference, richard young, the great debate, tipping point, TNS, tremor panels, truth consulting, virtual surveys | 8 Comments »
Posted on March 24, 2008 by Simon Kendrick
Part 1 contains (1) Introduction, (2) Welcome to the Great Debate and (3) Ensuring Transformation
Introduction
The 2008 Market Research Society conference was the third year I have attended, and the one I took the most away from. Entitled Research 2008: The Great Debate, the event’s stated aim was to “change business through better customer understanding”, which [...]
Filed under: events, research | Tagged: allan leighton, elizabeth fagan, evo research, harris interactive, marc brenner, Market research, Market Research Society, MRS, research 2008, research conference, the great debate, the inside edge | 2 Comments »
Posted on March 13, 2008 by Simon Kendrick
I’ve been feeling under the weather recently. So while I have some ideas for blog posts, I haven’t actually written them yet. Sunday should be the time to rectify that.
I’m going to the MRS Conference on both days next week; please say hello if you will be there too.
Blog related links
Trendy business names (Smithsonian)
Conversation by [...]
Filed under: links | Tagged: alan moore, david armano, groundswell, links, Market Research Society, MRS, nintendo, wikipedia | 2 Comments »
Posted on March 2, 2008 by Simon Kendrick
Last Wednesday, I attended the Thinkbox event TV & The Brain: How Creativity Wins. The half-day conference explored how psychology plays a role in brand communications and advertising. The argument is that we should be looking towards the emotional and not the rational.
As a researcher, this is a challenge. Rational messages are easy to measure [...]
Filed under: Television, advertising, research | Tagged: advertising, brain, creativity, honda, itv, justin gibbons, millward brown, MRS, neuroscience, paul feldwick, research, robin wright, Television, tess alps, thinkbox, tv and the brain | 2 Comments »
Posted on February 25, 2008 by Simon Kendrick
Everyone knows the aphorism lies, damn lies and statistics. We continue to use and rely on them but do we – and more important, do our audience – trust them?
The government isn’t so sure, and has some stats that suggest that trust is lacking. Leaving aside the contradiction of trusting statistics that indicate a lack [...]
Filed under: research | Tagged: Market research, Market Research Society, MRS, research, Statistics Commission, Statscom, trust, UK Statistics Authority | Leave a Comment »
