Google Firestarters: The New Operating System For Agencies

Firestarters #3, hosted by Google and curated by Neil Perkin, featured three fascinating and provocative presentations from Mel Exon, Martin Bailie  and James Caig on “The New Operating System For Agencies” Each of the three talks had slightly different emphases: • Mel posited that brands need to be useful, entertaining and epic, and so should its [...]

Legacy effects

Earlier this week Seth Godin blogged about legacy issues. He stated that “The faster your industry moves, the more likely others are willing to live without the legacy stuff and create a solution that’s going to eclipse what you’ve got, legacies and all.” That might be true, but legacy effects are just as prevalent on [...]

Cluetrainplus10: Thesis no.2

This is my blog post on thesis 2 of the Cluetrain Manifesto, forming part of cluetrainplus10. This is a project set up by Keith McArthur to celebrate the ten year anniversary of the manifesto’s publishing. I am one of many bloggers who has picked a thesis to cover today. I feel like a bit of [...]

Classic blog posts #4: Randall Rothenberg’s manifeso on digital advertising creativity

Unlike previous classic blog posts – transparent attempts to compensate for a lack of attention to this blog by shamelessly republishing old bookmarks (which, nevertheless, are still brilliant) – this edition is to highlight a post made a couple of days ago. Because it is brilliant. And everyone should both read it and engage with [...]

Links – 1st February 2009

Part 2 of the Good Stuff, following on from links yesterday to top articles on insights, marketing and advertising, online video and music. Social media I haven’t yet read it but I’m sure it is brilliant: danah boyd’s PhD dissertation The Vitrue top 100 social media brands of 2008 (with methodology included) Charles Frith provides [...]

Links – 31st January 2009

As Des’ree once bemoaned, “Life, oh life, oh life, oh life”. A hectic few weeks are *fingers crossed* finally over. Rather than just watching the evening news and eating toast in that time, I also managed to read and bookmark some interesting things posted on the internet. Here is part 1 of a two-part collection [...]

Learning from textbooks

Are textbooks valuable? They encourage rote learning, are open to malignant biases, are frequently tedious and the contents are promptly forgotten about before they can be digested. So why are they so commonly used? Simplicity? Equality? Continuation? Personally, I find them useful. Up to a point. I wouldn’t attempt to fly an aeroplane, but I [...]

Slideshare links – 14th December 2008

Winter sickness creates lethargy. Thankfully I’m not this sick – I think it is more a case of being a self-inflicted result of this and this. Anyway, as it is easier than trawling through a few weeks of delicious links, here are 5 Slideshare presentations on marketing that I have recently read and enjoyed. All [...]

Matter box’s physical failings

Matter is a joint venture between the Royal Mail and Artomatic. In an increasingly digital world, it is designed to promote the physical through sending people packages of “brands you can hold”. It is a great example of both permission marketing (click through to a page where you can get the first 4 chapters of [...]

Links – 3rd August 2008

Since getting back from holiday, I’ve bookmarked a lot of stuff to read. Over the weekend, I finally caught up. At least until the next interruption to my finely honed grazing schedule. Further link posts to appear over the coming days but today Marketing and Media Old media deathrace 5000 (Mashable) – very interesting analysis [...]