MRS Mobile Insights Conference

The first Mobile Insights Conference, hosted by the Market Research Society, took place in London this week. I was in attendance. I’ve mentioned my thoughts on the word insight several times in the past. Did I take away many insights from the day? No. Were the talks useful? In parts. Was it worth attending? Yes [...]

Research 2008: The Great Debate (Part 4 of 4)

Go to part 3 here Part 4 contains (1) Web 2.0: Capitalising on communities, (2) Closing remarks and (3) My conclusions Day 2 Session 3: Web2.0: Capitalising on Communities The final formal session of the conference was also the most fun. There was little particularly relevant to my work, but it is a subject I [...]

Research 2008: The Great Debate (Part 3 of 4)

Go to part 2 here Part 3 contains (1) The Big Planning Debate: Is research failing in the boardroom and (2) Guaranteeing a return on investment Day 2 Session 1: The Big Planning Debate. Is research failing in the boardroom? And so onto Day 2. To open the session, Vanella Jackson of Hall & Partners [...]

Research 2008: The Great Debate (Part 2 of 4)

Go to part 1 here Part 2 contains (1) Web 2.0: Harnessing the Potential for Business, (2) Honing Business Skills and (3) Pecha Kucha… And that’s why I love market research Day 1 Session 3: Web 2.0: Harnessing the Potential for Business This session kicked things off after lunch. It was chaired by Richard Young, [...]

Research 2008: The Great Debate (Part 1 of 4)

Part 1 contains (1) Introduction, (2) Welcome to the Great Debate and (3) Ensuring Transformation Introduction The 2008 Market Research Society conference was the third year I have attended, and the one I took the most away from. Entitled Research 2008: The Great Debate, the event’s stated aim was to “change business through better customer [...]

Links – 13/03/08

I’ve been feeling under the weather recently. So while I have some ideas for blog posts, I haven’t actually written them yet. Sunday should be the time to rectify that. I’m going to the MRS Conference on both days next week; please say hello if you will be there too. Blog related links Trendy business [...]

Trust me, I’m a researcher

Everyone knows the aphorism lies, damn lies and statistics. We continue to use and rely on them but do we – and more important, do our audience – trust them? The government isn’t so sure, and has some stats that suggest that trust is lacking. Leaving aside the contradiction of trusting statistics that indicate a [...]