Online video working with TV

Far from being a replacement to the traditional broadcast model, online video acts as a strong complement. Online video can be used to increase both reach and frequency, and the highly immersive environment offers multiple benefits. 2008 was a watershed year for online video. Ever faster and more reliable broadband connections are improving the online [...]

Why original video content doesn’t perform as well as TV show webisodes

Newteevee have reported that ABC are finding that their original online video content does not perform nearly as well as webisodes of shows such as Ugly Betty. This isn’t a fair comparison. Ugly Betty is one of the biggest shows on ABC; how does traffic for smaller programmes compare to original web content? A clear [...]

Links – 27th August 2008

Another shorter list. Rather than my getting more clinical in pruning bookmarks, I believe the main reason is that the Internet gets a bit quieter in August (and I’m posting this earlier in the week). Blog-related: Seth Godin upsets direct marketers – by suggesting that if we click ads on sites we like, we can [...]

James Murdoch is wrong about the iPlayer

Photo by http://www.flickr.com/photos/dantaylor/ At the Marketing Society annual lecture, James Murdoch accused the BBC iPlayer of squashing competition. I completely disagree with this. The iPlayer is dominant, but it is taking a large slice of an inflated pie. Without the iPlayer, the market would be a lot smaller. No-one was complaining of the other video [...]

Why even simple behavioural targeting can work

Seth Godin posted a typically insightul blog on targeting with respect to Firefox users. His point is that they represent a quarter of his site’s visitors, but half of its contributors and so these “power users” should be treated as priority. This makes sense. Not everyone is the BBC, whose iPlayer underwent a lengthy gestation [...]

Online video: Today and tomorrow

Photo by http://www.flickr.com/photos/blake/ MediaGuardian reports that the BBC iPlayer is seeing significant growth while ITV.com has been left “trailing”. This isn’t necessarily a bad thing for ITV, nor the other commercial broadcasters. In this situation, a smaller piece of a bigger pie is better than a large piece of a small pie. With new and [...]