Posted on February 10, 2009 by Simon Kendrick
Far from being a replacement to the traditional broadcast model, online video acts as a strong complement. Online video can be used to increase both reach and frequency, and the highly immersive environment offers multiple benefits.
2008 was a watershed year for online video. Ever faster and more reliable broadband connections are improving the online experience, [...]
Filed under: Television, online video, research | Tagged: advertising, iplayer, itv player, online video, tv, video on demand, youtube | Leave a Comment »
Posted on November 28, 2008 by Simon Kendrick
Newteevee have reported that ABC are finding that their original online video content does not perform nearly as well as webisodes of shows such as Ugly Betty.
This isn’t a fair comparison. Ugly Betty is one of the biggest shows on ABC; how does traffic for smaller programmes compare to original web content?
A clear distinction should [...]
Filed under: Television, online video | Tagged: abc, bbc, catch-up, futurescape, iplayer, itv, itv.com, newteevee, online video, tv, ugly betty, websides | 1 Comment »
Posted on August 27, 2008 by Simon Kendrick
Another shorter list. Rather than my getting more clinical in pruning bookmarks, I believe the main reason is that the Internet gets a bit quieter in August (and I’m posting this earlier in the week).
Blog-related:
Seth Godin upsets direct marketers – by suggesting that if we click ads on sites we like, we can up-end the [...]
Filed under: links | Tagged: age concern, blogging, crowdsourcing, direct marketing, equi=media, facebook, iplayer, links, liu xiang, nike, seth godin, silver surfers, techcrunch, ubiquity | Leave a Comment »
Posted on April 26, 2008 by Simon Kendrick
Photo by http://www.flickr.com/photos/dantaylor/
At the Marketing Society annual lecture, James Murdoch accused the BBC iPlayer of squashing competition.
I completely disagree with this. The iPlayer is dominant, but it is taking a large slice of an inflated pie. Without the iPlayer, the market would be a lot smaller. No-one was complaining of the other video services using [...]
Filed under: Television, internet | Tagged: 4OD, bbc, comscore, iplayer, itv.com, james murdoch, marketing society, online video, sky antime | 1 Comment »
Posted on April 8, 2008 by Simon Kendrick
Seth Godin posted a typically insightul blog on targeting with respect to Firefox users. His point is that they represent a quarter of his site’s visitors, but half of its contributors and so these “power users” should be treated as priority.
This makes sense. Not everyone is the BBC, whose iPlayer underwent a lengthy gestation where [...]
Filed under: Marketing | Tagged: bbc, behavioural targeting, iplayer, phorm, seth godin | Leave a Comment »
Posted on February 26, 2008 by Simon Kendrick
Photo by http://www.flickr.com/photos/blake/
MediaGuardian reports that the BBC iPlayer is seeing significant growth while ITV.com has been left “trailing”. This isn’t necessarily a bad thing for ITV, nor the other commercial broadcasters. In this situation, a smaller piece of a bigger pie is better than a large piece of a small pie. With new and emerging [...]
Filed under: Television, internet | Tagged: 4OD, bbc, channel 4, comscore, five, five download, internet, iplayer, itv, itv.com, kangaroo, online video, VOD | Leave a Comment »
