Notes from MRG Conference 2011

A couple of weeks ago I took part in a short session at the 2011 Media Research Group Conference, which took place in London. I took some notes during the day (mainly with the earlier speakers). They are below and in chronological order, though firstly a quick exec summary: The four papers I enjoyed most [...]

Google Firestarters: The New Operating System For Agencies

Firestarters #3, hosted by Google and curated by Neil Perkin, featured three fascinating and provocative presentations from Mel Exon, Martin Bailie  and James Caig on “The New Operating System For Agencies” Each of the three talks had slightly different emphases: • Mel posited that brands need to be useful, entertaining and epic, and so should its [...]

Google Firestarters #2 – Design Thinking

The second Firestarters event, hosted by Google and curated by Neil Perkin, was an excellent evening – probably even better than the first evening. There were lots of interesting people to speak to and debate with in the break-out session and afterwards, while the Google catering is unrivalled. I’m amazed the staff aren’t twice the [...]

Broadcast in a multi-platform world

Last week I attended the Mediatel Media Playground 2011 – the first session of which was Broadcast in a multi-platform world. Below are my notes. Notes for the other sessions will follow later in the week. However, I found this seminar the most enjoyable and thought-provoking due to the sector being highly competitive with players who would [...]

The perception of disruption

Network effects hasten the rate of innovation. Therefore, the rate of technological change is faster now than it has ever been (at least if my memory of Solow-style exogenous growth models is correct. This tends to be iterative. Small, continual improvements that improve the efficiency of processes and provide new opportunities for people to achieve [...]

Recommended Reading – 26th February 2010

I’ll try to make this type of post a weekly occurrence. My previous link updates were quite unwieldy, so I’ll try to limit these recommend reading posts to around five items. Ten movie recuts – because it shows how perspective is dynamic and how, through editing or otherwise, we don’t necessarily see the full picture [...]

Fighting potential irrelevance

Disclaimer: My employer, Essential Research, has worked with several of the UK network providers in the past, and hopes to do so again in future. All opinions expressed in this blog post – and this blog in general – are my own. The first to market isn’t always the ultimate category “winner”. There were cars [...]

IAB Mobile Forum

Last Wednesday I attended the IAB‘s mobile forum (presentations are uploaded here). It was an illuminating afternoon, though mainly in terms of what I didn’t take away. Mobile is still nascent as a media platform, and the industry understanding of it is still at a fairly basic (in my opinion) level. Most information on how [...]

Links – 15th February 2009

Things I have read in the last week that I would recommend: Henry Jenkins has begun serialising his white paper on spreadable media – If it Doesn’t Spread It’s Dead. Part 1 – on media viruses and memes – and Part 2 – on sticky and spreadable – are both fascinating Andrew Scott argues that [...]

Links – 21st November 2008

My top 10 reads of the past week: 1. The Times published an absolutely fantastic article looking at neuroscience and how we can improve our brain performance. The writer pays short shrift to the DS Brain Training activities, for the sensible reason that this rewards recognition and repetition over learning. While we do not yet [...]