Links – 8th March 2009

My recommendations for the past week include:

  • Paul Graham on why he thinks social media has contributed to the death of TV. He makes some good points on the social nature of TV, but I disagree that synchronicity will fade away. TV will continue to prompt watercooler chat around shared experiences. If the watercooler is the workplace, then a show only needs to be viewed the previous evening – not necessarily at the same time. But if the watercooler is Facebook or Twitter, then synchronicity and real-time feedback still matter.
  • Al Ries writes that consumers only love brands once they know them. In a competitive market, familiarity can be a barrier to switching
  • Jeremiah Owyang proposes that companies should look to the social web for opt-in consumer information, which would remove the need for registration forms
  • And I’ve been adding some great Slideshare presentations to my favourites

sk

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