Posted on September 6, 2009 by Simon Kendrick
Over on the Essential Research blog, I have responded to a post by a social media conversation monitor who eulogised the death of focus groups.
In that post, I have outlined why focus groups themselves aren’t the issue; rather it is shoddy application. Here, I want to expand on that a bit. It is my contention [...]
Filed under: Uncategorized | Tagged: Alan Partridge, conversation monitoring, danah boyd, ethnography, facebook, Negative feedback, network asymmetry, network effects, qualitative research, sentiment analysis, Social Network | 2 Comments »
Posted on August 26, 2009 by Simon Kendrick
In my post on mobile yesterday, I mentioned that the mobile internet is changing people’s conception of what a mobile can do.
Initially, a mobile phone was purely about communication. This is no longer the case. Broadly speaking, there are four main ways in which a mobile phone is now used:
Communication
Information
Entertainment
Utility
To illustrate the multiple ways in [...]
Filed under: mobile | Tagged: App Store, facebook, iphone, iPod, mobile behaviour, mobile internet, Rotten Tomatoes, Tap Revenge | 5 Comments »
Posted on July 19, 2009 by Simon Kendrick
The question in the title is predicated on the assumption that research can inspire. While the haters may disagree, I truly believe it can.
Understanding the different ways in which it can do so is trickier.
In a slight contradiction to my previous post on “insight”, I’m using the term “research in its most catch-all form. Rather [...]
Filed under: crowdsourcing, research | Tagged: facebook, research, crowdsourcing, tom ewing, ideo, Data collection, Jan Chipchase, Google Analytics, Morgan Stanley, brainjuicer, avinash kaushik | Leave a Comment »
Posted on February 3, 2009 by Simon Kendrick
At the recent World Economic Forum, Facebook Global Markets Director Randi Zuckerberg demonstrated Facebook polls. This, accompanied by an interview in the Telegraph, has sent the blogosphere aflutter in two separate directions.
In one corner are those excited by the prospect of 120,000 responses in 20 minutes (as a question on Barack Obama’s stimulus plan received). [...]
Filed under: research | Tagged: engagement ads, facebook, facebook polls, Jeremiah Owyang, Market research, matt rhodes, online communities, polling, randi zuckerberg, ray poynter, research, research panel, world economic forum | 2 Comments »
Posted on August 27, 2008 by Simon Kendrick
Another shorter list. Rather than my getting more clinical in pruning bookmarks, I believe the main reason is that the Internet gets a bit quieter in August (and I’m posting this earlier in the week).
Blog-related:
Seth Godin upsets direct marketers – by suggesting that if we click ads on sites we like, we can up-end the [...]
Filed under: links | Tagged: age concern, blogging, crowdsourcing, direct marketing, equi=media, facebook, iplayer, links, liu xiang, nike, seth godin, silver surfers, techcrunch, ubiquity | Leave a Comment »
Posted on February 20, 2008 by Simon Kendrick
Seeing this article on the Compete blog (which, incidentally, is often a fascinating read) prompted me to think more widely about our online personas – both real and assumed – and how perpetual they may be.
As social networking as a process (if not the specific sites – yet) becomes more ingrained, we are leaving increasing [...]
Filed under: privacy | Tagged: facebook, privacy, social networking | 1 Comment »
Links – 22nd December 2008
This post is part 1 of 2, and they will effectively be my only link updates for December. A shame considering I kept the updates fairly consistent beforehand, but December isn’t the easiest month to keep on top of things – particularly with ATP and illness.
Anyway…
Social media
I’ve been using Twitter a lot more recently – [...]
Filed under: links | Tagged: facebook, twitter, social media, cory doctorow, gaping void, hugh macleod, Jeremiah Owyang, Chris Brogan, Dirk Singer, Inquisitr, Paul Carr, Graeme Wood, JP Rangaswami, izea, sponsored posts, pay per post, tweetdeck, asymmetric network, bubble comment, tamar weinberg, Ged Carroll, Merlin Mann | Leave a Comment »