Orange Wednesday

Orange Wednesday is a great example of a marketing initiative adding value for mutual benefit

The customer gets (essentially) half-price cinema tickets
The cinema gets to use up spare capacity on what was probably the quietest day of the week (the day before the new releases)
The brand gets the advertising, and the associations

The campaign is very popular. [...]

Three lessons from ATP: Explosions in the Sky

Lesson #1: Pick the right environment
The environment is a hugely important factor in consumer enjoyment. Design, location, time and atmosphere all affect our consumption and they should be managed as closely as possible to maximise the experience. 
Good practice: Scheduling Jens Lekman’s sunny, infectious indie-pop to open the afternoon on a glorious day (admittedly, the weather can’t be predicted)
Bad practice: [...]

Links – 31st April 2008

Quite a lot of links this week (I had a quiet weekend) but the highest quality update so far. Some really excellent articles in here – well worth a bookmark!
Blog-related:

Clay Shirkey’s widely blogged-about speech on social surplus NB: I have left comments on several blogs about this. I agree with his underlying point – there [...]

Water and mobile phones

 For those that can’t read it, this grainy image says “No please, no thank you, no water”.  It is from a music venue/pub I visited in North London last night. Posting it has two purposes:

I mean, really? Manners are important, but I’m pretty sure they don’t form part of the legal requirement of providing water. And what a [...]