Some things I’ve learned about tablet computers

The shorter version: Some things I’ve learned about tablet computers include: Penetration remains small but is growing iPads are the only tablet in town They have their own niche in the media landscape Tablet use is largely additive to other forms of media They aren’t mainstream yet – but could be The longer version: Some [...]

Google’s Think Video event

Yesterday, I attended the Google/Youtube hosted event “Think Video”. It was an event primarily aimed at marketers (research seminars tend not to have goodie bags), but I found it an interesting – if not groundbreaking – session. Below are some of the notes I scribbled down during the talks. I’ve linked or embedded the presentations, [...]

Moving TV content online complements; it doesn’t cannibalise

Image credit: http://www.flickr.com/photos/28481088@N00/ My opinion is not as dogmatic as the title of this post might suggest, but on balance – for most shows, most of the time, at this point in time – the benefits of moving content online (both the original broadcast and additional material) outweigh the drawbacks. 1. Is there a link [...]

The five questions that need to be answered about online video

I’ve recently put together a presentation deck on the state of the online video market. It consists of both the primary research that we have been conducting here, and the secondary research I have been able to source through subscription services, press releases and generous folk who put their work online – such as Ofcom [...]

ABCe and the difficulties of auditing online metrics

As the recent influx of links have shown, I have struggled to keep my blog updated in recent weeks. This post has been saved in my drafts for close to a month now. While it may no longer be current news, the principles underlining the issues are still, and will continue to be, pertinent. So, [...]

James Murdoch is wrong about the iPlayer

Photo by http://www.flickr.com/photos/dantaylor/ At the Marketing Society annual lecture, James Murdoch accused the BBC iPlayer of squashing competition. I completely disagree with this. The iPlayer is dominant, but it is taking a large slice of an inflated pie. Without the iPlayer, the market would be a lot smaller. No-one was complaining of the other video [...]

Online video: Today and tomorrow

Photo by http://www.flickr.com/photos/blake/ MediaGuardian reports that the BBC iPlayer is seeing significant growth while ITV.com has been left “trailing”. This isn’t necessarily a bad thing for ITV, nor the other commercial broadcasters. In this situation, a smaller piece of a bigger pie is better than a large piece of a small pie. With new and [...]