Posted on November 16, 2008 by Simon Kendrick
Image credit: http://www.flickr.com/photos/28481088@N00/
My opinion is not as dogmatic as the title of this post might suggest, but on balance – for most shows, most of the time, at this point in time – the benefits of moving content online (both the original broadcast and additional material) outweigh the drawbacks.
1. Is there a link between the [...]
Filed under: online video, research | Tagged: alternate reality gaming, arg, catch-up, channel fragmentation, comscore, Coronation Street, doctor who, heroes 360 experience, iab, immi, integrated media measurement inc, online video, spooks, Television, thinkbox, Truth About Marika, video on demand | 3 Comments »
Posted on October 6, 2008 by Simon Kendrick
I’ve recently put together a presentation deck on the state of the online video market. It consists of both the primary research that we have been conducting here, and the secondary research I have been able to source through subscription services, press releases and generous folk who put their work online – such as Ofcom [...]
Filed under: online video, research | Tagged: advertising effectiveness, audience measurement, comscore, inskin media, ipsos mediact, mirri ad, nielsen, online measurement, online research, online video, pre-roll | 4 Comments »
Posted on June 18, 2008 by Simon Kendrick
As the recent influx of links have shown, I have struggled to keep my blog updated in recent weeks. This post has been saved in my drafts for close to a month now. While it may no longer be current news, the principles underlining the issues are still, and will continue to be, pertinent.
So, please [...]
Filed under: internet, research | Tagged: abce, archives, audience measurement, comscore, internet measurement, internet research, online measurement, search engine optimisation | 1 Comment »
Posted on April 26, 2008 by Simon Kendrick
Photo by http://www.flickr.com/photos/dantaylor/
At the Marketing Society annual lecture, James Murdoch accused the BBC iPlayer of squashing competition.
I completely disagree with this. The iPlayer is dominant, but it is taking a large slice of an inflated pie. Without the iPlayer, the market would be a lot smaller. No-one was complaining of the other video services using [...]
Filed under: Television, internet | Tagged: 4OD, bbc, comscore, iplayer, itv.com, james murdoch, marketing society, online video, sky antime | 1 Comment »
Posted on February 26, 2008 by Simon Kendrick
Photo by http://www.flickr.com/photos/blake/
MediaGuardian reports that the BBC iPlayer is seeing significant growth while ITV.com has been left “trailing”. This isn’t necessarily a bad thing for ITV, nor the other commercial broadcasters. In this situation, a smaller piece of a bigger pie is better than a large piece of a small pie. With new and emerging [...]
Filed under: Television, internet | Tagged: 4OD, bbc, channel 4, comscore, five, five download, internet, iplayer, itv, itv.com, kangaroo, online video, VOD | Leave a Comment »
