Posted on June 30, 2009 by Simon Kendrick
Chris Anderson’s long-awaited follow-up to the Long Tail has just hit bookshelves. Entitled Free: The Future of a Radical Price the book argues that abundance is causing prices to fall effectively to zero. Here the psychological advantage of giving something away for free actually benefits the producer – through wide-spread take-up that can lead to [...]
Filed under: business | Tagged: chris anderson, free, freemium, malcolm gladwell, new yorker | 10 Comments »
Posted on February 22, 2009 by Simon Kendrick
I am one of a declining number that likes to read a Sunday newspaper.
Recession notwithstanding, I am also one of those people that tends to struggle more in terms of time than money.
Therefore, I generally only have time to read one newspaper a week. The choice of newspaper is effectively zero-sum. I choose one newspaper; [...]
Filed under: free, newspapers | Tagged: chris anderson, flickr, freenium, Henry Blodget, Sunday Times, the guardian, the observer | 5 Comments »
Posted on February 8, 2009 by Simon Kendrick
I know it’s overkill, but the snow excitement is yet to abate. I didn’t create this snowman, but he is so exceptional that he deserves all the publicity going.
Picture by me
Anyway, things I would recommend reading include:
Live | Work have an absolutely brilliant post on Service Thinking – a must-read
Umair Haque’s Smart Growth Manifesto proposes [...]
Filed under: links | Tagged: chris anderson, twitter, neil perkin, crowdsourcing, slideshare, dave trott, Fred Wilson, Umair Haque, Silicon Alley Insider, Amelia Torode, Wall Street Journal, Business model, brian morrissey, harvard business review, service thinking, banner advertising, sturgeons law, asi sharabi | Leave a Comment »
Posted on November 21, 2008 by Simon Kendrick
My top 10 reads of the past week:
1. The Times published an absolutely fantastic article looking at neuroscience and how we can improve our brain performance. The writer pays short shrift to the DS Brain Training activities, for the sensible reason that this rewards recognition and repetition over learning. While we do not yet know [...]
Filed under: links | Tagged: Amazon, buyology, chris anderson, google, guerrilla marketing, long tail, netflix, neuromarketing, neuroscience, online surveys, online video, random walk, viral videos, youtube | Leave a Comment »
Posted on August 3, 2008 by Simon Kendrick
Since getting back from holiday, I’ve bookmarked a lot of stuff to read. Over the weekend, I finally caught up. At least until the next interruption to my finely honed grazing schedule.
Further link posts to appear over the coming days but today
Marketing and Media
Old media deathrace 5000 (Mashable) – very interesting analysis on the future [...]
Filed under: links | Tagged: bob garfield, chris anderson, content marketing, customer experience, long tail, Marketing, media, planning, sega game gear, seth godin, tess alps, thinkbox, tv | Leave a Comment »
Posted on March 4, 2008 by Simon Kendrick
Photo by http://www.flickr.com/photos/mightymightymatze
As the world and his blog is now aware, the latest Nine Inch Nails album has been released over the Internet, in a variety of formats and prices. Rather pointedly, Trent Reznor remarked, “I’m very pleased with the result and the ability to present it directly to you without interference”. However, the most [...]
Filed under: Marketing, Viral campaigns, internet, music | Tagged: bittorrent, chris anderson, creative commons, emi, free, ghosts I, music, nine inch nails, record labels, seth godin, viral marketing | 8 Comments »
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