Posted on April 28, 2009 by Simon Kendrick
This is my blog post on thesis 2 of the Cluetrain Manifesto, forming part of cluetrainplus10. This is a project set up by Keith McArthur to celebrate the ten year anniversary of the manifesto’s publishing. I am one of many bloggers who has picked a thesis to cover today.
I feel like a bit of a [...]
Filed under: Uncategorized | Tagged: business, christopher locke, cluetrain, Cluetrain Manifesto, cluetrainplus10, David Weinberger, demographics, doc searls, mark earls, Marketing, rick levine, segmentation | 6 Comments »
Posted on February 1, 2009 by Simon Kendrick
Part 2 of the Good Stuff, following on from links yesterday to top articles on insights, marketing and advertising, online video and music.
Social media
I haven’t yet read it but I’m sure it is brilliant: danah boyd’s PhD dissertation
The Vitrue top 100 social media brands of 2008 (with methodology included)
Charles Frith provides an excellent case study [...]
Filed under: links | Tagged: advertising, Black Swan, business, charles frith, danah boyd, Henry Blodget, jason scott, john v willshire, kevin kelly, Marketing, Nassim Nicholas Taleb, social media, vitrue, Wired | Leave a Comment »
Posted on January 31, 2009 by Simon Kendrick
As Des’ree once bemoaned, “Life, oh life, oh life, oh life”. A hectic few weeks are *fingers crossed* finally over. Rather than just watching the evening news and eating toast in that time, I also managed to read and bookmark some interesting things posted on the internet. Here is part 1 of a two-part collection [...]
Filed under: links | Tagged: advertising, online video, business, social media, richard huntingdon, Marketing, product placement, faris yakob, transmedia planning, Graeme Wood, Simon Law, Rory Sutherland, kevin mclean, will humphrey, iain tait, trust me, thundercats, john v willshire, widgets, Rohit Bhargava, jim louderback, Mark Cuban | 3 Comments »
Posted on January 17, 2009 by Simon Kendrick
Aside from links, this blog probably won’t be updated for a week or so. I’m trying to stick to my quality over quantity aim, and my schedule is pretty full at the moment.
Marketing
Paul Isakson posits that weird and wonderful advertising works because of the prompt that our brain receives, irrespective of what the actual message [...]
Filed under: links | Tagged: advertising, business, feltron report, Fred Wilson, Graeme Wood, i wear your shirt, music, paul isakson, russell davies, sweeping the nation, Umair Haque | 1 Comment »
Posted on January 7, 2009 by Simon Kendrick
Are textbooks valuable?
They encourage rote learning, are open to malignant biases, are frequently tedious and the contents are promptly forgotten about before they can be digested.
So why are they so commonly used? Simplicity? Equality? Continuation?
Personally, I find them useful. Up to a point. I wouldn’t attempt to fly an aeroplane, but I might attempt a [...]
Filed under: Marketing, books | Tagged: bettman, business, chris fill, kelly page, Marketing, paul baines, Porter 5 forces analysis, research talk | 1 Comment »
Posted on May 26, 2008 by Simon Kendrick
I’ve recently been re-reading my notes from Jon Steel’s book Perfect Pitch and am reminded of what a great resource it is (incidentally, Seth Godin has some typically insightful tips on getting the most out of business books).
The central argument of the book is an obvious but often overlooked one – using your content to [...]
Filed under: Marketing, books, creativity | Tagged: business, jon steel, Marketing, perfect pitch, pitching, presentations | Leave a Comment »
Posted on March 4, 2008 by Simon Kendrick
Yesterday, TNS announced that they are to purchase Compete Inc, the digital intelligence company, for $75m. I think this is a great purchase, and potentially at a great price for TNS.
Being as Compete only operate in the US, I have no real knowledge on their competitiveness in relation to Nielsen Net Ratings, Comscore and the like. [...]
Filed under: internet, research | Tagged: business, Compete, Compete Inc, digital intelligence, Market research, TNS | Leave a Comment »
