Mediatel Media Playground 2011

My previous blog post covered my notes on Broadcast in a Multi-Platform World, which I felt was the best session of the day. Below are my notes from the other 3 sessions (I didn’t take any notes during the bonus Olympics session) The data debate Chaired by Torin Douglas, Media Correspondent for the BBC Speakers: [...]

Broadcast in a multi-platform world

Last week I attended the Mediatel Media Playground 2011 – the first session of which was Broadcast in a multi-platform world. Below are my notes. Notes for the other sessions will follow later in the week. However, I found this seminar the most enjoyable and thought-provoking due to the sector being highly competitive with players who would [...]

Why original video content doesn’t perform as well as TV show webisodes

Newteevee have reported that ABC are finding that their original online video content does not perform nearly as well as webisodes of shows such as Ugly Betty. This isn’t a fair comparison. Ugly Betty is one of the biggest shows on ABC; how does traffic for smaller programmes compare to original web content? A clear [...]

Polls are taxing my patience

Polls are everywhere at the moment. They’ve been around for a long time, but for me they’ve jumped the shark/nuked the fridge. Use has been superseded by overuse. The US elections are an obvious, recent cause. I am amazed by the amount of polls taking place. Yesterday’s FiveThirtyEight poll update shows that there were 11 [...]

Notes from the Internet World exhibition

Although the Internet World exhibition is largely a trade fair for online service providers, I’d noticed that several of the keynote speeches on Thursday morning were related to online video/TV. And so I wandered along to Earls Court, and learned several things in the process. Peter Cowley (Endemol) – The rise of original digital video [...]

James Murdoch is wrong about the iPlayer

Photo by http://www.flickr.com/photos/dantaylor/ At the Marketing Society annual lecture, James Murdoch accused the BBC iPlayer of squashing competition. I completely disagree with this. The iPlayer is dominant, but it is taking a large slice of an inflated pie. Without the iPlayer, the market would be a lot smaller. No-one was complaining of the other video [...]

Why even simple behavioural targeting can work

Seth Godin posted a typically insightul blog on targeting with respect to Firefox users. His point is that they represent a quarter of his site’s visitors, but half of its contributors and so these “power users” should be treated as priority. This makes sense. Not everyone is the BBC, whose iPlayer underwent a lengthy gestation [...]

Online video: Today and tomorrow

Photo by http://www.flickr.com/photos/blake/ MediaGuardian reports that the BBC iPlayer is seeing significant growth while ITV.com has been left “trailing”. This isn’t necessarily a bad thing for ITV, nor the other commercial broadcasters. In this situation, a smaller piece of a bigger pie is better than a large piece of a small pie. With new and [...]