Posted on November 28, 2008 by Simon Kendrick
Newteevee have reported that ABC are finding that their original online video content does not perform nearly as well as webisodes of shows such as Ugly Betty.
This isn’t a fair comparison. Ugly Betty is one of the biggest shows on ABC; how does traffic for smaller programmes compare to original web content?
A clear distinction should [...]
Filed under: Television, online video | Tagged: abc, bbc, catch-up, futurescape, iplayer, itv, itv.com, newteevee, online video, tv, ugly betty, websides | 1 Comment »
Posted on October 30, 2008 by Simon Kendrick
Polls are everywhere at the moment.
They’ve been around for a long time, but for me they’ve jumped the shark/nuked the fridge. Use has been superseded by overuse.
The US elections are an obvious, recent cause. I am amazed by the amount of polls taking place. Yesterday’s FiveThirtyEight poll update shows that there were 11 national polls [...]
Filed under: internet, research | Tagged: bbc, bradley effect, election, opinion polls, polls | Leave a Comment »
Posted on May 4, 2008 by Simon Kendrick
Although the Internet World exhibition is largely a trade fair for online service providers, I’d noticed that several of the keynote speeches on Thursday morning were related to online video/TV. And so I wandered along to Earls Court, and learned several things in the process.
Peter Cowley (Endemol) – The rise of original digital video content
Peter [...]
Filed under: events, internet | Tagged: bbc, endemol, internet world, mind candy, moshi monsters, online video, social gaming, tvguide.co.uk | 2 Comments »
Posted on April 26, 2008 by Simon Kendrick
Photo by http://www.flickr.com/photos/dantaylor/
At the Marketing Society annual lecture, James Murdoch accused the BBC iPlayer of squashing competition.
I completely disagree with this. The iPlayer is dominant, but it is taking a large slice of an inflated pie. Without the iPlayer, the market would be a lot smaller. No-one was complaining of the other video services using [...]
Filed under: Television, internet | Tagged: 4OD, bbc, comscore, iplayer, itv.com, james murdoch, marketing society, online video, sky antime | 1 Comment »
Posted on April 8, 2008 by Simon Kendrick
Seth Godin posted a typically insightul blog on targeting with respect to Firefox users. His point is that they represent a quarter of his site’s visitors, but half of its contributors and so these “power users” should be treated as priority.
This makes sense. Not everyone is the BBC, whose iPlayer underwent a lengthy gestation where [...]
Filed under: Marketing | Tagged: bbc, behavioural targeting, iplayer, phorm, seth godin | Leave a Comment »
Posted on February 26, 2008 by Simon Kendrick
Photo by http://www.flickr.com/photos/blake/
MediaGuardian reports that the BBC iPlayer is seeing significant growth while ITV.com has been left “trailing”. This isn’t necessarily a bad thing for ITV, nor the other commercial broadcasters. In this situation, a smaller piece of a bigger pie is better than a large piece of a small pie. With new and emerging [...]
Filed under: Television, internet | Tagged: 4OD, bbc, channel 4, comscore, five, five download, internet, iplayer, itv, itv.com, kangaroo, online video, VOD | Leave a Comment »
