Links – 26th October 2008

Posted on October 26, 2008 by Simon Kendrick

A selected list of links below. The recent paucity of posts, along with this going out on a Sunday, should indicate that my recent schedule hasn’t been too forgiving.
Blog-related
Jeremiah Owyang on the 7 tenets of the connected analyst. There is a balance between utility, leadership and a commercial outlook
NBC has begun releasing its TAMIs – [...]

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Nielsen launch TV/Online convergence panel

Posted on October 12, 2008 by Simon Kendrick

Nielsen have announced the official launch of their convergence panel. The panel of 1,000 homes and 2,800 individuals in the United States (I presume this is a pilot sample size) will have both their TV viewing and online surfing measured. The TV viewing is captured using the official audience measurement system, with the online element [...]

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The five questions that need to be answered about online video

Posted on October 6, 2008 by Simon Kendrick

I’ve recently put together a presentation deck on the state of the online video market. It consists of both the primary research that we have been conducting here, and the secondary research I have been able to source through subscription services, press releases and generous folk who put their work online – such as Ofcom [...]

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ABCe and the difficulties of auditing online metrics

Posted on June 18, 2008 by Simon Kendrick

As the recent influx of links have shown, I have struggled to keep my blog updated in recent weeks. This post has been saved in my drafts for close to a month now. While it may no longer be current news, the principles underlining the issues are still, and will continue to be, pertinent.
So, please [...]

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