Links – 26th October 2008

A selected list of links below. The recent paucity of posts, along with this going out on a Sunday, should indicate that my recent schedule hasn’t been too forgiving.
Blog-related
Jeremiah Owyang on the 7 tenets of the connected analyst. There is a balance between utility, leadership and a commercial outlook
NBC has begun releasing its TAMIs – [...]

Nielsen launch TV/Online convergence panel

Nielsen have announced the official launch of their convergence panel. The panel of 1,000 homes and 2,800 individuals in the United States (I presume this is a pilot sample size) will have both their TV viewing and online surfing measured. The TV viewing is captured using the official audience measurement system, with the online element [...]

The five questions that need to be answered about online video

I’ve recently put together a presentation deck on the state of the online video market. It consists of both the primary research that we have been conducting here, and the secondary research I have been able to source through subscription services, press releases and generous folk who put their work online – such as Ofcom [...]

ABCe and the difficulties of auditing online metrics

As the recent influx of links have shown, I have struggled to keep my blog updated in recent weeks. This post has been saved in my drafts for close to a month now. While it may no longer be current news, the principles underlining the issues are still, and will continue to be, pertinent.
So, please [...]