Legacy effects

Earlier this week Seth Godin blogged about legacy issues. He stated that “The faster your industry moves, the more likely others are willing to live without the legacy stuff and create a solution that’s going to eclipse what you’ve got, legacies and all.” That might be true, but legacy effects are just as prevalent on [...]

Perspective bias and the anchoring effect

Anchoring is a cognitive trait that causes us to rely too heavily on certain pieces of information when making a decision, such as an up-until-then trusted brand name selling us a lemon. Perspective bias is a form of subjectivity or self-selection where we are unable to divorce our own prejudices and experiences from a decision. [...]

Links – 1st March 2009

Firstly, thanks to everyone that read, tweeted and commented upon my previous post on “Research vs Planning”. It’s dispersal backs up Ana Andjelic’s point on how word of mouth spreads through random spikes within overlapping spheres, and not through concentric circles of influence. Reading material from the past week to consider include: Paul Graham’s new [...]

Links – 22nd February 2009

Some of the things I’ve read over the past week and would recommend: There have been some interesting events occurring in London over the past week: John Griffiths went to the NESTA workshop, and Anjali Ramachandran and Eaon Pritchard both went to see Seth Godin speak A thought-provoking article in the Atlantic on the future [...]

Is TV advertising responsible for Apple’s success?

I was in a meeting a few days ago where Apple was described as a company that had retreated from large-scale TV advertising, despite TV advertising being responsible for its success. I disagreed at the time, and remain pretty sure that this is a fallacy. Am I right? Buttressed by Wikipedia and recent “25 year [...]

Classic blog posts #4: Randall Rothenberg’s manifeso on digital advertising creativity

Unlike previous classic blog posts – transparent attempts to compensate for a lack of attention to this blog by shamelessly republishing old bookmarks (which, nevertheless, are still brilliant) – this edition is to highlight a post made a couple of days ago. Because it is brilliant. And everyone should both read it and engage with [...]

Online video working with TV

Far from being a replacement to the traditional broadcast model, online video acts as a strong complement. Online video can be used to increase both reach and frequency, and the highly immersive environment offers multiple benefits. 2008 was a watershed year for online video. Ever faster and more reliable broadband connections are improving the online [...]

Links – 1st February 2009

Part 2 of the Good Stuff, following on from links yesterday to top articles on insights, marketing and advertising, online video and music. Social media I haven’t yet read it but I’m sure it is brilliant: danah boyd’s PhD dissertation The Vitrue top 100 social media brands of 2008 (with methodology included) Charles Frith provides [...]

Links – 31st January 2009

As Des’ree once bemoaned, “Life, oh life, oh life, oh life”. A hectic few weeks are *fingers crossed* finally over. Rather than just watching the evening news and eating toast in that time, I also managed to read and bookmark some interesting things posted on the internet. Here is part 1 of a two-part collection [...]

Links – 17th January 2009

Aside from links, this blog probably won’t be updated for a week or so. I’m trying to stick to my quality over quantity aim, and my schedule is pretty full at the moment. Marketing Paul Isakson posits that weird and wonderful advertising works because of the prompt that our brain receives, irrespective of what the [...]