Posted on April 5, 2009 by Simon Kendrick
Anchoring is a cognitive trait that causes us to rely too heavily on certain pieces of information when making a decision, such as an up-until-then trusted brand name selling us a lemon.
Perspective bias is a form of subjectivity or self-selection where we are unable to divorce our own prejudices and experiences from a decision.
Both exist. [...]
Filed under: advertising, design, research | Tagged: advertising, anchoring effect, Cadbury Dairy Milk, cultural bias, cultural translation, international research, perspective bias, research, social media experts | 2 Comments »
Posted on March 1, 2009 by Simon Kendrick
Firstly, thanks to everyone that read, tweeted and commented upon my previous post on “Research vs Planning”. It’s dispersal backs up Ana Andjelic’s point on how word of mouth spreads through random spikes within overlapping spheres, and not through concentric circles of influence.
Reading material from the past week to consider include:
Paul Graham’s new essay covers [...]
Filed under: links | Tagged: advertising, links, robin wright, Television, james murdoch, grant mccracken, Ana Andjelic, Noah Brier, Paul Graham, Hacker News, Tesco, dougald hine, wimpy | Leave a Comment »
Posted on February 22, 2009 by Simon Kendrick
Some of the things I’ve read over the past week and would recommend:
There have been some interesting events occurring in London over the past week: John Griffiths went to the NESTA workshop, and Anjali Ramachandran and Eaon Pritchard both went to see Seth Godin speak
A thought-provoking article in the Atlantic on the future of TV. [...]
Filed under: links | Tagged: advertising, Advertising Age, Ana Andjelic, Anjali Ramachandran, Bob Dylan, caleb kramer, David Pescovitz, eaon pritchard, faris yakob, john griffiths, Nassim Nicholas Taleb, nigel hollis, online video, Rishad Tobaccowala, seth godin, tom ewing, tv, whitney hess | Leave a Comment »
Posted on February 17, 2009 by Simon Kendrick
I was in a meeting a few days ago where Apple was described as a company that had retreated from large-scale TV advertising, despite TV advertising being responsible for its success.
I disagreed at the time, and remain pretty sure that this is a fallacy. Am I right?
Buttressed by Wikipedia and recent “25 year of Mac” [...]
Filed under: advertising | Tagged: 1984, advertising, alan wolk, apple, apple mac, cult of mac, Macworld, Microsoft, steve jobs, superbowl advert, tv advertising | 6 Comments »
Posted on February 11, 2009 by Simon Kendrick
Unlike previous classic blog posts – transparent attempts to compensate for a lack of attention to this blog by shamelessly republishing old bookmarks (which, nevertheless, are still brilliant) – this edition is to highlight a post made a couple of days ago.
Because it is brilliant. And everyone should both read it and engage with it:
Randall [...]
Filed under: classic posts | Tagged: advertising, Digital agency, Direct response marketing, iab, manifesto, Marketing, randall rothenberg | 1 Comment »
Posted on February 10, 2009 by Simon Kendrick
Far from being a replacement to the traditional broadcast model, online video acts as a strong complement. Online video can be used to increase both reach and frequency, and the highly immersive environment offers multiple benefits.
2008 was a watershed year for online video. Ever faster and more reliable broadband connections are improving the online experience, [...]
Filed under: Television, online video, research | Tagged: advertising, iplayer, itv player, online video, tv, video on demand, youtube | Leave a Comment »
Posted on February 1, 2009 by Simon Kendrick
Part 2 of the Good Stuff, following on from links yesterday to top articles on insights, marketing and advertising, online video and music.
Social media
I haven’t yet read it but I’m sure it is brilliant: danah boyd’s PhD dissertation
The Vitrue top 100 social media brands of 2008 (with methodology included)
Charles Frith provides an excellent case study [...]
Filed under: links | Tagged: advertising, Black Swan, business, charles frith, danah boyd, Henry Blodget, jason scott, john v willshire, kevin kelly, Marketing, Nassim Nicholas Taleb, social media, vitrue, Wired | Leave a Comment »
Posted on January 31, 2009 by Simon Kendrick
As Des’ree once bemoaned, “Life, oh life, oh life, oh life”. A hectic few weeks are *fingers crossed* finally over. Rather than just watching the evening news and eating toast in that time, I also managed to read and bookmark some interesting things posted on the internet. Here is part 1 of a two-part collection [...]
Filed under: links | Tagged: advertising, online video, business, social media, richard huntingdon, Marketing, product placement, faris yakob, transmedia planning, Graeme Wood, Simon Law, Rory Sutherland, kevin mclean, will humphrey, iain tait, trust me, thundercats, john v willshire, widgets, Rohit Bhargava, jim louderback, Mark Cuban | 3 Comments »
Posted on January 17, 2009 by Simon Kendrick
Aside from links, this blog probably won’t be updated for a week or so. I’m trying to stick to my quality over quantity aim, and my schedule is pretty full at the moment.
Marketing
Paul Isakson posits that weird and wonderful advertising works because of the prompt that our brain receives, irrespective of what the actual message [...]
Filed under: links | Tagged: advertising, business, feltron report, Fred Wilson, Graeme Wood, i wear your shirt, music, paul isakson, russell davies, sweeping the nation, Umair Haque | 1 Comment »
Posted on January 11, 2009 by Simon Kendrick
I’ve been exploring the concept of targeted advertising on television. Loosely defined, it is the ability to purchase advertising space against a diverse array of groups that go beyond the traditional trading audiences.
This post accumulates the background information I’ve collected on the topic and speculation (mostly mine) on how theory may become reality.
Because it is [...]
Filed under: Television, advertising, online video | Tagged: advertising, online video, video on demand, BRAVIA, ITV1, IPTV, targeted advertising, addressable advertising, packet vision, inuk, barry llewellyn, skyview, barb, virgin, sky+, project canvas, joost | 7 Comments »
