Some things I’ve learned about tablet computers

The shorter version:

Some things I’ve learned about tablet computers include:

  • Penetration remains small but is growing
  • iPads are the only tablet in town
  • They have their own niche in the media landscape
  • Tablet use is largely additive to other forms of media
  • They aren’t mainstream yet – but could be

The longer version:

Some facts and data about tablet computers that I’ve sourced (from publicly accessible information) include

  • 3.62m people in the UK now own a tablet computer, equivalent to 7.6% of the population and up from 2.8% in November 2010 (equivalent US figures put penetration at 11%)
  • The iPad represents 73% of UK sales, and 97.2% of all US tablet traffic
  • Tablets combine mobile’s portability and flexibility with computer’s power and screen real estate. However, they are most likely to be used in the living room, with 62% of iPad owners never or rarely take their devices out of home. Although they are owned by the individual, 7 in 10 owners share their device with others – most likely a partner or spouse
  • With the exception of desktop computers – at least two thirds of US tablet owners said their usage of other devices (ranging across all four screens) was either the same or had actually increased
  •  326m tablets are forecast to be sold worldwide in 2015 – more than five times the figure estimated for 2011 (63.6m)

Sources:

sk

Image credit: http://www.flickr.com/photos/doug88888/2800841720/

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3 Responses

  1. Great post, Simon. Very helpful/useful.

    Thanks.

    Cheers,

    Will

  2. Nice post, Simon. I have an iPad and love it, but I would say it’s wise not to underestimate Android tablets. I think they will grow significantly, especially since they are likely to be cheaper ongoing than the iPad.

  3. Hi Dana, thanks for your thoughts. I absolutely am not underestimating Android tablets (look how quickly they took over the smartphone market), but at the moment their impact is negligible. I expect the (android powered, if not branded) Amazon Kindle Fire to be the first major competitor to the iPad, assuming it retains a retail price less than half that of the iPad.
    Best,
    Simon

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