Firestarters #3, hosted by Google and curated by Neil Perkin, featured three fascinating and provocative presentations from Mel Exon, Martin Bailie and James Caig on “The New Operating System For Agencies” Each of the three talks had slightly different emphases: • Mel posited that brands need to be useful, entertaining and epic, and so should its [...]
Filed under: advertising, events | Tagged: advertising agencies, agencies of the future, firestarters, google, james caig, Marketing, martin bailie, mel exon, neil perkin | 1 Comment »
