Google Firestarters: The New Operating System For Agencies

Firestarters #3, hosted by Google and curated by Neil Perkin, featured three fascinating and provocative presentations from Mel Exon, Martin Bailie  and James Caig on “The New Operating System For Agencies” Each of the three talks had slightly different emphases: • Mel posited that brands need to be useful, entertaining and epic, and so should its [...]

Replacement cycles

There have been several news articles recently that incorporate quotes from people lamenting lower than anticipated sales for new technological innovations. These articles on Smart/Connected TVs and the Nintendo 3DS are but two examples. As everyone knows (or at least should know), technological superiority is not enough to guarantee success. Hence the Beta-Max not succeeding [...]