Agencies are potentially losing out on beneficial and worthwhile commissions due to a fundamentally flawed approach to pricing their work. (Note: My experience with pricing is almost exclusively tied to research agencies but I think this is broadly applicable to all industries). Projects are commissioned when there is agreement between what an agency is willing [...]
Filed under: advertising, business, research, service | Tagged: agency pricing, john v willshire, michael porter, pricing models, value pricing | 6 Comments »
