One of the (many) criticisms of market research is that it is based on artificial, post-rationalised claimed responses. This line of thinking contends that there have been plenty of studies showing us to be unreliable witnesses to our own thoughts and actions – therefore surveys, focus groups and the like can’t be trusted. Obviously, the [...]
Filed under: research | Tagged: ethnography, everyday lives, ideo, Market research, observation, participation, paul bennett, siamack salari | 1 Comment »
