Observation and participation

One of the (many) criticisms of market research is that it is based on artificial, post-rationalised claimed responses. This line of thinking contends that there have been plenty of studies showing us to be unreliable witnesses to our own thoughts and actions – therefore surveys, focus groups and the like can’t be trusted. Obviously, the [...]

Google Firestarters #2 – Design Thinking

The second Firestarters event, hosted by Google and curated by Neil Perkin, was an excellent evening – probably even better than the first evening. There were lots of interesting people to speak to and debate with in the break-out session and afterwards, while the Google catering is unrivalled. I’m amazed the staff aren’t twice the [...]

Mediatel Media Playground 2011

My previous blog post covered my notes on Broadcast in a Multi-Platform World, which I felt was the best session of the day. Below are my notes from the other 3 sessions (I didn’t take any notes during the bonus Olympics session) The data debate Chaired by Torin Douglas, Media Correspondent for the BBC Speakers: [...]

Broadcast in a multi-platform world

Last week I attended the Mediatel Media Playground 2011 – the first session of which was Broadcast in a multi-platform world. Below are my notes. Notes for the other sessions will follow later in the week. However, I found this seminar the most enjoyable and thought-provoking due to the sector being highly competitive with players who would [...]

Dynamic Knowledge Creation Model

The Dynamic Knowledge Creation Model was created by Nancy Dixon, building on the work by Ikuijro Nonaka. It refers explicitly to how organisations deal with knowledge, though other academics have noted its relevance in other fields. Nonaka posited that there are four processes of knowledge creation that link across tacit and explicit knowledge. These are illustrated [...]