My avatar is my digital face

Throughout my digital career (in both amateur and professional status), I’ve used a multitude of personalised avatars. I’ve pasted ten of the more prominent (in my mind, if not in digital footprint) examples below. Evolution of avatars There is a noticeable continuity, as my projected self as evolved. I’d never really wanted my face to [...]

Direct marketing among local restauranters

I get a lot of junk mail through my door. A lot. They span multiple product verticals and initiatives (not to mention religious or political groups), but the majority are food-related. And given that I live in South East London, most of those tend to be fast-food. So I thought I’d do a little experiment. [...]

Download the award-winning Brandheld presentation

As mentioned in my previous post, I had quite a successful experience at the Media Research Group conference in Malta. My presentation on Brandheld: Unlocking the potential value* of the mobile internet, which won the IPA/Simon Broadbent award for Best Paper can now be viewed and downloaded on Slideshare. I’ve even included an amended version [...]

MRG Malta 2010 Conference

I now have my first conference presentation behind me. And my first (I’m hoping there will be more) conference win. The event was the Media Research Group 2010 conference, held in Malta. The presentation was on Brandheld: Unlocking the Potential Value of the Mobile Internet (go here and here for more information on the project). [...]