EDIT: An updated version of this article can be found here Précis Particularly in research, but also in other marketing disciplines, big agencies and small agencies will compete for tenders against one another. Normally, one agency is successful. I find this strange as the benefits of several agencies specialising appear, to me at least, to [...]
Filed under: business, research | Tagged: big versus small, iff research, jan shury, Market research, paul edwards, research agencies, research magazine, tns-ri | 1 Comment »
