The future of mobile at the RSA

I’m a big fan of the RSA, and should really attend their excellent events more often than I do. However, I did attend the Future of Mobile event last night. Sadly, it was the least interesting event I’ve attended (though the standard is exceptionally high). The keynote – billed as an insight into what the [...]

The battle of big versus small

EDIT: An updated version of this article can be found here Précis Particularly in research, but also in other marketing disciplines, big agencies and small agencies will compete for tenders against one another. Normally, one agency is successful. I find this strange as the benefits of several agencies specialising appear, to me at least, to [...]

The gamification of surveys

How can gaming principles be used in research? This is a fascinating area that I know Tom Ewing has been spending some time thinking about. I haven’t, but a combination of some frustrations on a project and reading this excellent presentation, entitled “Pawned. Gamification and its discontents”, got me thinking specifically about how gaming principles [...]

Launching a publishing career via Tumblr

A lot of ink has been spilt, and even more keys have been bashed, on the topic of the changing publishing industry. A good starting point for those less familiar with the movements would be my review of the “From Hardbacks to Hot Bytes” event, with talks from Gerd Leonhard and Dominic Pride. It is [...]

Mobile internet adoption isn’t an inevitability

To tie in with the MRG conference, Mediatel is running a series of opinion pieces from the speakers. Mine is on the diffusion of innovation with regard to the mobile internet (I’ll be speaking about Essential’s Brandheld mobile internet project at the conference). I’m not sure if it will eventually go behind a paywall or [...]