Treating respondents as commodities – don’t do it, kids. Yet it happens, particularly with online surveys. I recently had a sales call with a provider who said that their panel was no better or worse than any competitor; they sought to differentiate themselves via client management and survey aesthetics. This experience is backed up by [...]
Filed under: research, service | Tagged: customer service, data, online panels, panel providers, research live, research panels, robert bain, roger sant, tom h.c. anderson | 3 Comments »
