Be nice

I’ve just returned home from a week’s break in Berlin – my first visit to the city since 1990, shortly after the Wall came down and when there were street vendors selling fragments of it (I have a piece somewhere). I saw many great things, ate some good food and drank some even better beer. [...]

Treating respondents as commodities

Treating respondents as commodities – don’t do it, kids. Yet it happens, particularly with online surveys. I recently had a sales call with a provider who said that their panel was no better or worse than any competitor; they sought to differentiate themselves via client management and survey aesthetics. This experience is backed up by [...]

Recommended Reading – 9th September 2010

The final group of links I think are worthy of your attention are below Paul Graham provides his perspective on Yahoo!’s problems. In part, he thinks they should have continued to think of themselves as a technology company and not a media company Dino Demopoulos has created an elegant perceptual map of location based services [...]

Recommended Reading – 8th September 2010

Below is the second part of my series of links, which I strongly suggest you consider reading Gary Hayes gives a fascinating account of how audiences are creating transmedia narratives for themselves, and why they are best positioned to do so Seth Godin provides his thoughts on the foundation elements for a modern day successful [...]

Recommended Reading – 7th September 2010

As mentioned in my previous post, my link updates have returned after a six week gap. Inevitably, there is a backlog of great stuff I’d like to share. Putting them all in a single post would be unwieldy and, to an extent, commoditise the links. As such, I have split them over three posts. The [...]

Promoting quality over quantity

“Findability” (Sidepoint: I’m fascinated by neologisms – my current favourite is “winningest”) regularly crops up in research I conduct, particularly for video services. To put it briefly, it’s crucial. It appears to me that over the past few months, my blog has become less “findable” – at least on one measure. This blog hasn’t been [...]