Recommended reading – 28th May 2010

I have an exam on the 8th June, so this blog’s relative lack of activity will continue for a couple more weeks. In the meantime, here are some things to read: Mark Ritson persuasively argues that the 2012 Olympics mascot looks like a penis, and that a terrible research programme didn’t help the process Eaon [...]

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership

I’ve just finished reading the second edition of The Brand Gym: A Practical Workout to Gain and Retail Brand Leadership by David Taylor and David Nichols. DISCLOSURE: The book was a free copy I received after responding to a request for reviewers on their blog. I have no affiliations to the brand gym, and the [...]

Disconnected cinema thoughts

I go to the cinema on a frequent basis. But particularly over the past month, I’ve been thinking about several aspects of the medium. They are all random thoughts so, rather than flesh them out over a series of posts, I’ve listed them below in a single (rather long) entry. Several, if not all, have [...]

Recommended Reading – 14th May 2010

Some thought-provoking writing to welcome in the weekend: David C. Edelman has written a fascinating article in McKinsey Quarterly on how to get more value from digital marketing Paul Isakson has published a series of thoughts on Facebook, and how he perceives its evolution to be lacking in direction On the Made by Many blog, [...]

Google’s Think Video event

Yesterday, I attended the Google/Youtube hosted event “Think Video”. It was an event primarily aimed at marketers (research seminars tend not to have goodie bags), but I found it an interesting – if not groundbreaking – session. Below are some of the notes I scribbled down during the talks. I’ve linked or embedded the presentations, [...]

Offering business cards

I’ve already written on my loathing of business cards. But as with my attitude to the word insight, my stance on the issue is modifying. I still think they’re an inefficient remnant from an analogue age that have little relevance alongside a mobile phone (particularly one that syncs to an email client). But if someone [...]

Homicide: A Year On The Killing Streets

I regularly buy books but I rarely read them. I’m making a conscious effort to rectify that – not only because of the expense of purchasing them, but because reading books is (for me at least) a different type of experience to reading online. I read slower and more carefully, thus absorbing the general flow [...]