I really don’t like using the word “insight”. As I wrote here, the word is hideously overused. Rather than being reserved for hidden or complex knowledge, it is used to describe any observation, analysis or piece of intelligence. And so I’ve avoided using it as much as possible. In an earlier tweet, I referred to [...]
Filed under: branding, research | Tagged: data, DIKW, information, insights, knowledge, Knowledge management, Market research, Marketing strategy, neil perkin, Thomas Pynchon, wisdom | 3 Comments »
