So says Marlo Stanfield. And he has a point. Reputation means a lot. But reputation is about perception, and there are multiple perspectives in which it can be viewed. Broadly, reputation can be thought of in four inter-related spheres Yourself – your personal brand Your organisation (this itself can have several facets, if your organisation [...]
Filed under: branding, research | Tagged: Add new tag, company branding, Data quality, industry branding, Market research, marlo stanfield, personal branding, ray poynter, the wire | 2 Comments »
